NFL Players Give Their Daughters 'Dad-Dos' in Adorable Pantene Ad

Brand Encourages Dads to Get Involved

Published On
Feb 03, 2016

Editor's Pick

We get to see the softer side of gridiron greats in this adorable spot for Pantene, in which NFL Pittsburgh Steelers' DeAngelo Williams, New Orleans Saints' Benjamin Watson and Dallas Cowboys' Jason Witten give their daughters' "Dad-Dos." Some appear out of their element, a bit awkard as their big fingers bumble with tiny hair ties and such, but in the end, the styles looks pretty cute.

Pantene's YouTube channel also hosts more charming "instructional" videos in which each of the NFL players shows us how they create the 'dos, with the help of Pantene products, of course. The films make clever references for the football set when Pantene divvies up the dads' hairstyling moves into "plays" and calls them out for violations like an "illegal formation" when creating a ballerina bun.

The point of it all? Pantene tells us that girls who spend quality time with their fathers grow up to be stronger women, and encourages fathers to "put the next generation of strong in your hands."

Pantene is launching a national :30 on TV starting today. It will be running it in local markets but not nationally during the Super Bowl.

Credits

Date
Feb 03, 2016
Brand:
Pantene
Client:
Pantene
Agency:
Grey-New York
Global Group Creative Director:
Joanna Carver
Creative Director/ Copywriter:
Anne Stesney
Creative Director, Art Director:
Natsuko Bosaka
Creative Director:
Jennifer Andrews
Art Director:
Emily Pracher
Executive Vice President, Global Account Director:
Emma Armstrong
Senior Vice President, Account Director:
Courtney Berry
Vice President, Account Director:
Juliette Dealy
Account Supervisor:
Erica Giordano
Senior Account Executive:
Courtney Ridenhour
Planning Director:
Lindsey Randolph
Content Strategist:
Vanessa Golenia
Senior Digital Producer:
Maya Tank
Vice President, Executive Producer:
Judi Nierman
Music Producer:
Ben Dorenfeld
Production Company:
Community FIlms
Director:
Pam Thomas
Executive Producer:
Lizzie Schwatrz
Editorial House:
Wax NY
Editor:
Chris Huth
Executive Producer:
Toni Lipari

Need a credit fix? Contact the Creativity Editors

Project Type
Tags