NFL Players Give Their Daughters 'Dad-Dos' in Adorable Pantene Ad
Brand Encourages Dads to Get Involved
Editor's Pick
We get to see the softer side of gridiron greats in this adorable spot for Pantene, in which NFL Pittsburgh Steelers' DeAngelo Williams, New Orleans Saints' Benjamin Watson and Dallas Cowboys' Jason Witten give their daughters' "Dad-Dos." Some appear out of their element, a bit awkard as their big fingers bumble with tiny hair ties and such, but in the end, the styles looks pretty cute.
Pantene's YouTube channel also hosts more charming "instructional" videos in which each of the NFL players shows us how they create the 'dos, with the help of Pantene products, of course. The films make clever references for the football set when Pantene divvies up the dads' hairstyling moves into "plays" and calls them out for violations like an "illegal formation" when creating a ballerina bun.
The point of it all? Pantene tells us that girls who spend quality time with their fathers grow up to be stronger women, and encourages fathers to "put the next generation of strong in your hands."
Pantene is launching a national :30 on TV starting today. It will be running it in local markets but not nationally during the Super Bowl.
Credits
- Date
- Feb 03, 2016
- Brand :
- Pantene
- Client :
- Pantene
- Agency :
- Grey-New York
- Global Group Creative Director :
- Joanna Carver
- Creative Director/ Copywriter :
- Anne Stesney
- Creative Director, Art Director :
- Natsuko Bosaka
- Creative Director :
- Jennifer Andrews
- Art Director :
- Emily Pracher
- Executive Vice President, Global Account Director :
- Emma Armstrong
- Senior Vice President, Account Director :
- Courtney Berry
- Vice President, Account Director :
- Juliette Dealy
- Account Supervisor :
- Erica Giordano
- Senior Account Executive :
- Courtney Ridenhour
- Planning Director :
- Lindsey Randolph
- Content Strategist :
- Vanessa Golenia
- Senior Digital Producer :
- Maya Tank
- Vice President, Executive Producer :
- Judi Nierman
- Music Producer :
- Ben Dorenfeld
- Production Company :
- Community Films
- Director :
- Pam Thomas
- Executive Producer :
- Lizzie Schwatrz
- Editorial House :
- Wax NY
- Editor :
- Chris Huth
- Executive Producer :
- Toni Lipari
Need a credit fix? Contact the Creativity Editors
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