Nike Mexico : Subastas

Pounding the pavement? Why not get paid for it?

Published On
Jul 11, 2012

Editor's Pick

Nike Mexico is offering runners a sweet reward in exchange for their exercise -- and we're not talking healthy lungs. "Subasta de Kilometros" turns distances into currency. Users can download the Nike Running+ app or one of Nike+'s products, which track running data. Then, the Facebook app allows them to bid on a certain item, using the distance they've covered in the last seven days. The bidder with the most money wins the product, which is usually Nike apparel or equipment.

Credits

Date
Jul 11, 2012
Brand:
Nike Mexico
Client:
Nike Mexico

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