Homeplus : Subway Virtual Store--Best of 2011 IX #1

Shop while you commute.

Published On
Jun 21, 2011

Editor's Pick

This Cannes Media Grand Prix winning effort out of Cheil Worldwide recreated the aisles of big box retailer Homeplus in subway stations with life size paste-ups. Commuters could then snap pictures of items they wanted in order to purchase them, and the products would automatically be shipped to their homes. The #1 IX effort in 2011.

Credits

Date
Jun 21, 2011
Agency:
Cheil
Brand:
Homeplus
Client:
Homeplus

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Project Type