Titus : Suggested Retail
Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," sa
Published On
Dec 19, 2006
Editor's Pick
Few high-end products boast of their high prices, but TDA Advertising & Design takes the idea of "price ad" very seriously in this new print campaign. "These bikes are top of the line, so we used that as our selling point," says art director Alex Rice. "What would you sacrifice to get a Titus bike?" Nothing of yours, you'll notice. "We wanted to keep the art direction really simple and let the photos do the talking."
Credits
- Date
- Dec 19, 2006
- Creative Director :
- Thomas Dooley
- Creative Director :
- Jonathan Schoenberg
- Copywriter :
- Jonathan Schoenberg
- Art Director :
- Alex Rice
- Photographer :
- Brooks Freehill
- Client :
- Titus
- Agency :
- TDA Boulder
- Brand :
- Titus
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Project Type
