Farmers Insurance : Suit Up

A new kind of Superhero.

Published On
Apr 10, 2012

Editor's Pick

RPA and director Roman Coppola bring back the next installment of Farmers Insurance work, featuring the University of Farmers and J.K. Simmons -- with a superhero twist. The spot, "Suit Up," features the insurance agents as superheros (with not-so-impressive powers) calling themselves the "superheroes of insurance."

The print work features six hand-drawn illustrations that will be posted on the Farmers Insurance Facebook page to show how you can make your own Avengers/Insurance costumes. Because, you know, it's only a few months until Halloween. A special edition "comic ad" by Marvel Custom Solutions recreates the TV spot in comic book form to run in select Marvel books in the summer.

Check out the behind the scenes video for the spot.


Apr 11, 2012
Agency :
Brand :
Farmers Insurance
Client :
Farmers Insurance
Executive Vice President, Executive Creative Director :
Joe Baratelli
Senior Vice President/Group Creative Director :
Pat Mendelson
Creative Director :
Tom Hamling
Creative Director :
Laura Hauseman
Art Director :
Ben Tolbert
Copywriter :
Chris Juhas
Senior Vice President/Executive Producer :
Gary Paticoff
Senior Producer :
Selena Pizarro
Producer Assistant :
Whitney Young
Production Company :
The Directors Bureau
Director :
Roman Coppola
Director, Photography :
Jo Willems
Executive Producer :
Melissa Culligan
Executive Producer :
Cayce Cole
Line Producer :
Carr Donald
Production Designer :
Sue Tebbutt
Editorial Company :
Spot Welders
Editor :
Haines Hall
Assistant Editor :
Paul Sabater
Post Producer :
Shada Shariatzadeh
Telecine :
Company 3
Artist :
Stefan Sonnenfeld
Executive Producer :
Rhubie Jovanov
Visual Effects Company :
Public VFX
Lead Flame Artist :
James Allen
Visual Effects Producer :
Kim Nagel
Visual Effects Creative Director :
Tony Smoller
TItle Design :
Laundry! TV
Audio Post Company :
Lime Studios
Audio Post Mixer :
Rohan Young
Music Company :
Elias Arts
Composer/Arranger :
Jonathan Elias
Executive Producer :
Ann Haugen
Creative Director :
Dave Gold

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