Important PSA From Samsung: Don't Let the Smartphone Version of Farmer's Tan Happen to You
Unsuspecting Beachgoer Is a Bit Too Glued to His Galaxy S8
Editor's Pick
The visual joke in this Samsung Mobile ad is pretty small, but it's a pretty small ad (just 15 seconds long) -- and it's also pretty funny.
As an announcer hypes a $300-off deal (exclusively at Best Buy) on the Galaxy S8, we see a close-up shot of a shirtless guy at the beach watching a baseball game on his phone. He takes a call, and suddenly we realize that maybe he's been a bit too glued to his phone. By holding it in one place for too long under the blazing sun, he's given himself the high-tech version of a farmer's tan.
He's none the wiser, and the announcer doesn't say anything about it either, which somehow makes it even funnier.
R/GA New York was behind the ad and Jake Scott directed out of RSA.
Credits
- Date
- Jul 24, 2017
- Brand:
- Samsung Galaxy
- Client:
- Samsung Galaxy
- Agency:
- R/GA-New York
- Chief Marketing Officer:
- Marc Mathieu
- Chief Creative Officer:
- Jesse Coulter
- Head of Brand Creative Marketing:
- Kristin Harrer
- Director, Brand Creative Marketing:
- John T Field
- Senior Manager of Brand Creative Marketing:
- Monique Nanclares
- Account Managing Director:
- Chad Wilson
- Executive Group Director:
- Steve Wakelam
- Executive Group Director:
- Nick Pringle
- Executive Creative Director:
- Qian Qian
- Executive Creative Director:
- Tristan Kincaid
- Copywriter:
- Eva McEnrue
- Art Director:
- Anna Siegel
- Director, Content Production:
- Diego de la Maza
- Senior Content Producer:
- Mona Lisa Farrokhnia
- Account Director:
- Victoria Bradbury
- Account Production:
- Patrick McCabe
- Account Production:
- Rachel Murad
- Executive Producer:
- Rachel Murad
- Executive Producer:
- Patrick McCabe
- Business Affairs Manager:
- Maureen Doyle
- Associate Business Affairs Manager:
- Nakiella Smith
- Production Company:
- RSA
- Director:
- Jake Scott
- President:
- Jules Daly
- Executive Producer:
- Tracie Norfleet
- Producer:
- David Mitchell
- Production Manager:
- Jason Groves
- Director, Photography:
- Sal Totino
- Production Designer:
- Jason Hamilton
- Editorial:
- Exile
- Editor:
- Nate Gross
- Head of Production:
- Jennifer Locke
- Executive Producer:
- CL Weaver
- Producer:
- Gigi May
- Color:
- The Mill
- Visual Effects:
- The Mill
- Finishing:
- The Mill
- Producer:
- Will Mok
- Producer:
- Jaqueline Sand
- Producer:
- Sumer Zuberi
- 2D Lead:
- Siro Valente
- 2D Artist:
- Kieran Hanrahan
- 2D Artist:
- Jeff Robins
- 2D Artist:
- Brandon Danowski
- Visual Effects Supervisor:
- Becky Porter
- Visual Effects Supervisor:
- Siro Valente
- Color:
- Greg Reese
- Audio Mix:
- Heard City
- Audio Mix:
- Lime Studios
- Sound Design:
- Barking Owl
- Music Supervision:
- Wool & Tusk
- Music:
- Shortyville
- Music:
- Trombone Shorty
- Voiceover Talent:
- Josh Brolin
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