Important PSA From Samsung: Don't Let the Smartphone Version of Farmer's Tan Happen to You

Unsuspecting Beachgoer Is a Bit Too Glued to His Galaxy S8

Published On
Jul 24, 2017

Editor's Pick

The visual joke in this Samsung Mobile ad is pretty small, but it's a pretty small ad (just 15 seconds long) -- and it's also pretty funny.

As an announcer hypes a $300-off deal (exclusively at Best Buy) on the Galaxy S8, we see a close-up shot of a shirtless guy at the beach watching a baseball game on his phone. He takes a call, and suddenly we realize that maybe he's been a bit too glued to his phone. By holding it in one place for too long under the blazing sun, he's given himself the high-tech version of a farmer's tan.

He's none the wiser, and the announcer doesn't say anything about it either, which somehow makes it even funnier.

R/GA New York was behind the ad and Jake Scott directed out of RSA.

Credits

Date
Jul 24, 2017
Brand :
Samsung Galaxy
Client :
Samsung Galaxy
Agency :
R/GA-New York
Chief Marketing Officer :
Marc Mathieu
Chief Creative Officer :
Jesse Coulter
Head of Brand Creative Marketing :
Kristin Harrer
Director, Brand Creative Marketing :
John T Field
Senior Manager of Brand Creative Marketing :
Monique Nanclares
Account Managing Director :
Chad Wilson
Executive Group Director :
Steve Wakelam
Executive Group Director :
Nick Pringle
Executive Creative Director :
Qian Qian
Executive Creative Director :
Tristan Kincaid
Copywriter :
Eva McEnrue
Art Director :
Anna Siegel
Director, Content Production :
Diego de la Maza
Senior Content Producer :
Mona Lisa Farrokhnia
Account Director :
Victoria Bradbury
Account Production :
Patrick McCabe
Account Production :
Rachel Murad
Executive Producer :
Rachel Murad
Executive Producer :
Patrick McCabe
Business Affairs Manager :
Maureen Doyle
Associate Business Affairs Manager :
Nakiella Smith
Production Company :
RSA Films
Director :
Jake Scott
President :
Jules Daly
Executive Producer :
Tracie Norfleet
Producer :
David Mitchell
Production Manager :
Jason Groves
Director, Photography :
Sal Totino
Production Designer :
Jason Hamilton
Editorial :
Exile
Editor :
Nate Gross
Head of Production :
Jennifer Locke
Executive Producer :
CL Weaver
Producer :
Gigi May
Color :
The Mill
Visual Effects :
The Mill
Finishing :
The Mill
Producer :
Will Mok
Producer :
Jaqueline Sand
Producer :
Sumer Zuberi
2D Lead :
Siro Valente
2D Artist :
Kieran Hanrahan
2D Artist :
Jeff Robins
2D Artist :
Brandon Danowski
Visual Effects Supervisor :
Becky Porter
Visual Effects Supervisor :
Siro Valente
Color :
Greg Reese
Audio Mix :
Heard City
Audio Mix :
Lime Studios
Sound Design :
Barking Owl
Music Supervision :
Wool & Tusk
Music :
Shortyville
Music :
Trombone Shorty
Voiceover Talent :
Josh Brolin

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Project Type