Important PSA From Samsung: Don't Let the Smartphone Version of Farmer's Tan Happen to You
Unsuspecting Beachgoer Is a Bit Too Glued to His Galaxy S8
Editor's Pick
The visual joke in this Samsung Mobile ad is pretty small, but it's a pretty small ad (just 15 seconds long) -- and it's also pretty funny.
As an announcer hypes a $300-off deal (exclusively at Best Buy) on the Galaxy S8, we see a close-up shot of a shirtless guy at the beach watching a baseball game on his phone. He takes a call, and suddenly we realize that maybe he's been a bit too glued to his phone. By holding it in one place for too long under the blazing sun, he's given himself the high-tech version of a farmer's tan.
He's none the wiser, and the announcer doesn't say anything about it either, which somehow makes it even funnier.
R/GA New York was behind the ad and Jake Scott directed out of RSA.
Credits
- Date
- Jul 24, 2017
- Brand :
- Samsung Galaxy
- Client :
- Samsung Galaxy
- Agency :
- R/GA-New York
- Chief Marketing Officer :
- Marc Mathieu
- Chief Creative Officer :
- Jesse Coulter
- Head of Brand Creative Marketing :
- Kristin Harrer
- Director, Brand Creative Marketing :
- John T Field
- Senior Manager of Brand Creative Marketing :
- Monique Nanclares
- Account Managing Director :
- Chad Wilson
- Executive Group Director :
- Steve Wakelam
- Executive Group Director :
- Nick Pringle
- Executive Creative Director :
- Qian Qian
- Executive Creative Director :
- Tristan Kincaid
- Copywriter :
- Eva McEnrue
- Art Director :
- Anna Siegel
- Director, Content Production :
- Diego de la Maza
- Senior Content Producer :
- Mona Lisa Farrokhnia
- Account Director :
- Victoria Bradbury
- Account Production :
- Patrick McCabe
- Account Production :
- Rachel Murad
- Executive Producer :
- Rachel Murad
- Executive Producer :
- Patrick McCabe
- Business Affairs Manager :
- Maureen Doyle
- Associate Business Affairs Manager :
- Nakiella Smith
- Production Company :
- RSA Films
- Director :
- Jake Scott
- President :
- Jules Daly
- Executive Producer :
- Tracie Norfleet
- Producer :
- David Mitchell
- Production Manager :
- Jason Groves
- Director, Photography :
- Sal Totino
- Production Designer :
- Jason Hamilton
- Editorial :
- Exile
- Editor :
- Nate Gross
- Head of Production :
- Jennifer Locke
- Executive Producer :
- CL Weaver
- Producer :
- Gigi May
- Color :
- The Mill
- Visual Effects :
- The Mill
- Finishing :
- The Mill
- Producer :
- Will Mok
- Producer :
- Jaqueline Sand
- Producer :
- Sumer Zuberi
- 2D Lead :
- Siro Valente
- 2D Artist :
- Kieran Hanrahan
- 2D Artist :
- Jeff Robins
- 2D Artist :
- Brandon Danowski
- Visual Effects Supervisor :
- Becky Porter
- Visual Effects Supervisor :
- Siro Valente
- Color :
- Greg Reese
- Audio Mix :
- Heard City
- Audio Mix :
- Lime Studios
- Sound Design :
- Barking Owl
- Music Supervision :
- Wool & Tusk
- Music :
- Shortyville
- Music :
- Trombone Shorty
- Voiceover Talent :
- Josh Brolin
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