Your Images of Summertime Will Never Be the Same Again

Andy Warhol Museum Launches Bold Marketing Campaign

Published On
Jul 15, 2013

Editor's Pick

Pittsburgh's Andy Warhol museum presents: Nipples on a Stick. Not really, but that, and other seriously uncomfortable images make up its summer ad campaign, created via MARC USA.The campaign promotes artists includingGenesis Breyer P-Orridge, Caldwell Linker and Nick Bubash, who all have taken cues from the museum's eponymous pop-art master by taking ordinary images and making them extraordinary.

Using poppy colors, the campaign postersfeatureviews of summertime -- from skewers to beach balls to hot dogs -- each with a twist that challenges your perceptions of the ordinary, just like Warhol and the exhibiting artists do with their work.

Credits

Date
Jul 15, 2013
Brand:
Warhol Museum
Client:
Warhol Museum
Agency:
MARC-USA
Chief Creative Officer:
Bryan Hadlock
Creative Director:
Josh Blasingame
Associate Creative Director:
Greg Edwards
Associate Creative Director:
Craig Ferrence
Copywriter:
Alyssa Davis
Art Director:
Tyler Bergholz
Art Director:
Dave Slinchak

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Project Type