Goodby Silverstein & Partners and Number 9 have built a web site purported to be as tall as Mt.Kilimanjaro for a new celebrity and charity-infused HP campaign.
Celebrity mountain climbers including musical artist Kenna, Jessica Biel, Lupe Fiasco, and Alexandra Cousteau (Jacques' granddaughter) will scale Kilimanjaro accompanied by HP notebooks to blog and post photos, video clips and tweets. Content is altitude tagged, so its position on the site matches their position on the mountain.
The site, at 16,709,709 pixels, is meant to match the mountain's actual scale - 19,340 ft or 5,894 m.
The climb is in support of global clean water initiatives. The campaign also includes the tallest banner ever created, a TV spot and web films.