Henkel : Sumo Smash
Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlersbut Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality
Published On
Jun 29, 2006
Editor's Pick
Not many things can withstand the destructive brute force of a pair of gleefully violent sumo wrestlersbut Henkel Loctite's Sumo Glue is one of them. To drive that point home in the silliest way possible, the makers of high quality adhesive products joined forces with DDB/Chicago to create the "Sumo Smash" microsite, home to a mawashi-load of videos with names like "Ruptured Organ" and "Strummin' Bumpkin," each depicting the unchecked aggressions of two dudes in creepy full-body Sumo suits toward a variety of unsuspecting objects.
Credits
- Date
- Jun 29, 2006
- Director :
- Brian Lee Hughes
- Executive Producer :
- James Davis
- Creative Director :
- Steve Bougdanos
- Art Director :
- Steve Haak
- Agency Producer :
- Sloan Schroeder
- Visual Designer :
- Nick Terzich
- Editor :
- Jan Maitland
- Chief Creative Officer :
- Michael Folino
- Group Creative Director :
- Barry Burdiak
- Copywriter :
- Kitty Schulz
- Director, Branded Content :
- David Rolfe
- Director, Photography :
- Tico Poulakakis
- Agency :
- DDB-Brazil
- Music/Sound Design :
- Human Human
- Editorial Company :
- Optimus
- Production Company :
- Reginald Pike
- Client :
- Henkel
- Brand :
- Henkel
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Project Type