Volkswagen Advertises Beetle Cabriolet With Vintage-Looking Ads

Nick Meek Shoots New Ads Via All That Yay

Published On
Aug 14, 2013

Editor's Pick

Photographer Nick Meek, who's repped out of LL Reps, was behind the camera for this new campaign promoting the Volkswagen Beetle Cabriolet. Shot in a soft, out-of-focus way that feels just a touch vintage, the ads feature the original Beetle, named "Father," alongside the new Cabriolet, "Sun," a nod to the convertibility of the latter. The ads were created in collaboration with Lisa Kirchner at freelance creative studio All That Yay and were shot on the beaches of Los Angeles.