American Legacy Foundation : The Sunny Side of Truth
With its animated characters serving as a jolly ruse to stick a thorn in the side of big tobacco, Arnold veers from TV to the web with its ongoing Truth campaign for American Legacy Foundation.Along with the standard TV spots
Published On
Mar 27, 2008

Editor's Pick
With its animated characters serving as a jolly ruse to stick a thorn in the side of big tobacco, Arnold veers from TV to the web with its ongoing Truth campaign for American Legacy Foundation.
Along with the standard TV spots and factoids about the dangers of tobacco, the site features social networking sign-ups and a variety of playful, sarcastic elements to further the cause including "Useful Cigarette." This section takes users on a horizontal trip across a cigarette and exposes the dangerous ingredients inside such as chemicals found in bathroom cleaner, explosives and nail polish remover.
On a musical note, visitors can jam Guitar Hero-style with the "Key-tar Slayer," where users hit specific keys to hit the right note and amass a crowd.
Along with the standard TV spots and factoids about the dangers of tobacco, the site features social networking sign-ups and a variety of playful, sarcastic elements to further the cause including "Useful Cigarette." This section takes users on a horizontal trip across a cigarette and exposes the dangerous ingredients inside such as chemicals found in bathroom cleaner, explosives and nail polish remover.
On a musical note, visitors can jam Guitar Hero-style with the "Key-tar Slayer," where users hit specific keys to hit the right note and amass a crowd.
Credits
- Date
- Mar 27, 2008
- Client :
- American Legacy Foundation
- Agency :
- Arnold Worldwide
- Chief Creative Officer :
- Pete Favat
- Creative Director :
- John Kearse
- Creative Director, Art Director :
- Meg Siegal
- Art Director/Designer :
- Kat Dawson
- Copywriter :
- Pete Harvey
- Designer :
- Dave Fernandez
- Designer :
- Ryan Habbyshaw
- Agency Producer :
- Cybil Morin
- Programmer :
- Ebbey Mathew
- Programmer :
- Joel Caruso
- Flash Developer :
- Gabe Flavin
- Flash Developer :
- Dave Fernandez
- Flash Developer :
- Ben Daly
- Flash Developer :
- Sean Sullivan
- Flash Developer :
- Eric Heaton
- Flash Developer :
- Brian Tamm
- Production Artist :
- Joel Caruso
- Information Architect :
- Priya Chitre
- Brand :
- American Legacy Foundation
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