Volkswagen : Sunny Side
Unhappy YouTubers.
Editor's Pick
Boogie, crying eHarmony girl and irritated llama all appear in Volkswagen's uber-cute, super-happy teaser via Deutsch LA for its Super Bowl offering -- probably one of the more anticipated efforts this year, considering the brand's 2011 hit, "The Force," and its pleasing sequel, "The Dog Strikes Back."
The car company continues its "happiness" mantra, best encapsulated in its "Smiles" commercial from last year by picking all the unhappy viral video characters, and getting them to crack a rare smile, along with reggae legend, Jimmy Cliff.
Volkswagen's Super Bowl teaser last year was also wonderful, hinting that its game day effort might feature a dog, but giving away no actual clues as to what it might actually be all about.
Credits
- Date
- Jan 24, 2013
- Brand :
- Volkswagen
- Client :
- Volkswagen
- Agency :
- Deutsch-Los Angeles
- Production Company :
- MJZ
- Director :
- The Perlorian Brothers
- Chief Creative Officer :
- Mark Hunter
- Group Creative Director :
- Michael Kadin
- Group Creative Director :
- Matt Ian
- Creative Director :
- Brian Friedrich
- Creative Director :
- Mark Peters (3)
- Senior Art Director :
- Mike Blanch
- Senior Copywriter :
- Ben Salsky
- Director, Integrated Production :
- Vic Palumbo
- Director, Content Production :
- Victoria Guenier
- Executive Producer :
- Jim Haight
- Producer :
- Matt Magsaysay
- Music Supervisor :
- Dave Rocco
- Producer Assistant :
- Tessa Banks
- Director, Photography :
- Xavier Grobet
- Senior Executive Producer :
- Scott Howard
- Line Producer :
- Jay Shapiro
- 1st Assistant Director :
- Craig Owens
- Editorial :
- The Whitehouse Post
- Editor :
- Corky Devault
- Assistant Editor :
- Collin Davis
- Executive Producer :
- Sue Dawson
- Producer :
- Lynne Manino
- Associate Producer :
- Evan Cunningham
- Post Facility :
- The Mill
- Colorist :
- Adam Scott
- Telecine Executive Producer :
- LaRue Anderson
- Visual Effects :
- The Mill
- Visual Effects Artist :
- Tim Bird
- Visual Effects Assistant Artist :
- Joy Tiernan
- Visual Effects Assistant Artist :
- Glyn Tebbutt
- Visual Effects Assistant Artist :
- Narbeh Mardirossian
- Visual Effects Assistant Artist :
- Margolit Steiner
- Smoke Artist :
- Scott Johnson
- Design :
- Clarice Chin
- Executive Producer :
- Sue Troyan
- Producer :
- Enca Kaul
- Production Coordinator :
- Samantha Axelrod
- Audio Post :
- Lime Studios
- Mixer :
- Mark Meyuhas
- Assistant Mixer :
- Matt Miller
- Executive Producer :
- Jessica Locke
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