Steven Tyler Reverses and Finds Youth Again in Kia's Super Bowl Spot
MJZ's Nicolai Fuglsig Directs Spot for David & Goliath
Editor's Pick
Aerosmith's Steven Tyler is turning back the wheels of time with a lap around the racetrack in Kia's Super Bowl ad. The aging Aerosmith frontman rediscovers his youth in a dusty, barren track in the middle of nowhere by squaring off against racing legend Emerson Fittipaldi.
But instead of zooming forward, Tyler throws his Kia Stinger in reverse, setting off what amounts to be a trip back in time that leaves him younger and wrinkle-free, greeted by screaming fans straight outta the 1970s.
The spot seems aimed at Tyler fans, such as aging baby boomers, who might emotionally connect with the appeal of shedding a few years. "Feel Something Again" appears in text on the screen as the Stinger performance sedan is plugged in the ad copy as being "fueled by youth."
The 60-second spot, created by David&Goliath and directed by MJZ's Nicolai Fuglsig, will air in the third quarter. Last we saw Tyler in a Super Bowl, he was still old, appearing two years ago on behalf of Skittles.
Credits
- Date
- Jan 31, 2018
- Brand :
- Kia
- Client :
- Kia
- Agency :
- David & Goliath
- Founder and Chairman :
- David Angelo
- President :
- Yumi Prentice
- Chief Creative Officer :
- Bobby Pearce
- Executive Creative Director :
- Gustavo Sarkis
- Creative Director :
- Basil Cowieson
- Creative Director :
- James Cohen
- Creative Director :
- John OHea
- Creative Director :
- Courtney Pulver
- Copywriter :
- Mark Monteiro
- Copywriter :
- Steven Tyler
- Director, Broadcast Production :
- Paul Albanese
- Executive Broadcast Producer :
- Curt OBrien
- Digital Production Director :
- Peter Bassett
- Digital Senior Producer :
- Justine Kleeman
- Senior Art Producer :
- Cara Nieto
- Chief Strategy Officer :
- Wells Davis
- Group Planning Director :
- Andrew Lynch
- Planning Director :
- Ed Gibson
- Associate Director, Project Management :
- Genie Lara
- Senior Project Manager :
- Amy Chiang
- Project Manager :
- Paul Stephens
- Managing Director :
- Jeff Moohr
- Account Director :
- Aleks Rzeznik
- Account Supervisor :
- Annelise Lorenzo
- Account Director :
- Marco Koenig
- Account Supervisor :
- Rebecca Hanson
- Product Information Manager :
- Russ Wortman
- Business Affairs Director :
- Rodney Pizarro
- Senior Business Affairs Manager :
- Natasha Royzina
- Talent Manager :
- Jason DelosSantos
- Production Company :
- MJZ
- Director :
- Nicolai Fuglsig
- Director, Photography :
- Alwin Kuchler
- Production Designer :
- Christopher Glass
- President :
- David Zander
- Executive Producer :
- Emma Wilcockson
- Producer :
- Karen OBrien
- Editorial Company :
- EXILE
- Editor :
- Grant Surmi
- Assistant Editor :
- Dusten Zimmerman
- Executive Producer :
- CL Weaver
- Producer :
- Brittany Carson
- Visual Effects Company :
- The Mill
- Creative Director :
- Robert Sethi
- Visual Effects Supervisor :
- Robert Sethi
- 2D Lead :
- Tim Rudgard
- 3D Lead Artist :
- Jason Monroe
- Executive Producer :
- Pete King
- Executive Producer of Telecine :
- Thatcher Peterson
- Producer :
- Hillary Thomas
- Music/Sound Design Company :
- Human Worldwide
- Creative Director :
- Mike Jurasits
- Sound Designer :
- Mike Jurasits
- Composer/Arranger :
- Matthew OMalley
- Composer/Arranger :
- James Leibow
- Composer/Arranger :
- Jon Hubbell
- Composer/Arranger :
- Tom Keery
- Composer/Arranger :
- Andy Bloch
- Executive Producer :
- Jonathan Sanford
- Mix :
- Margarita Mix
- Sound Engineer :
- Nathan Dubin
- Executive Producer :
- Whitney Warren
- Licensed Music :
- Dream On by Steven Tyler
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