An Elderly Lifeguard Teases E-Trade's Super Bowl Spot

Big Game Ad to Carry 'Don't Get Mad, Get E-Trade' Tagline

Published On
Feb 02, 2018

Editor's Pick

E-Trade gives new meaning to "getting old" in its new Super Bowl ad teaser about seniors forced to work long past the age when they should have retired.

The video above gives a taste of what's to come in the big game 30-second spot. Featuring the "Don't Get Mad, Get E-Trade" tagline that rolled out with MullenLowe last year, it shows older people having to do jobs (like lifeguarding) because they didn't save enough money for retirement. The campaign is meant to promote the New York-based trader as a tool consumers can use to be better financially prepared for the future. It's E-Trade's first Super Bowl spot since 2013.