Tide : Super Bowl 2018 - It's Yet Another Tide Ad Again

Published On
Feb 04, 2018


Feb 04, 2018
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Vice President, North America Fabric Care :
Sundar Raman
Brand Director, North America Fabric Care Delivery :
Vedran Miletic
Kimberly Doebereiner
Manager of Advertising Production :
Paul Chick
Brand Manager :
Jennifer Maxwell
Assistant Brand Manager :
Alex Perez
Brand Communications Manager :
Matthew Wormington
Chief Executive Officer :
Andrea Diquez
Chief Creative Officer :
Javier Campopiano
Executive Creative Director :
Paul Bichler
Creative Director :
Daniel Lobaton
Creative Director :
Chad Baker
Associate Creative Director :
Max McKeon
Art Director :
Erin Evon
Art Director :
Jacopo Biorcio
Associate Creative Director :
Rafael Segri
Senior Art Director :
Maddy Kramer
Copywriter :
Blake Morris
Director, Integrated Production :
Jenny Read
Executive Producer :
Dani Stoller
Business Affairs Director :
Robin Oksenhendler
Senior Business Affairs Manager :
Lisa Rimmer
Director, Strategy :
Nayantara Mukherji
Digital Director :
Alan Lin
Strategist :
Corina Arnal
Senior Vice President, Regional Account Director :
Nick Miaritis
Vice President, Account Director :
Ryan Martin
Senior Account Supervisor :
Jennifer Brotman
Account Supervisor :
Guillermo Betancourt
Ecommerce Account Manager :
Jed Karnowski
Account Executive :
Jennifer McGill
Assistant Account Executive :
Courteney Case
Production Company :
Ratting Stick Traktor Inc.
Director :
Partner :
Joe Biggins
Executive Producer :
Joe Biggins
Executive Producer :
Jeff Shupe
Executive Producer/Traktor :
Richard Ulfvengren
Head of Production :
Richard McIntosh
Director, Photography :
Hoyte van Hoytema
Production Designer :
Tom Hartman
Line Producer :
Rachel Curl
Editorial Company :
Arcade Edit
Editor :
Jeff Ferruzzo
Assistant Editor :
Jeff Lopus
Executive Producer :
Sila Soyer
Producer :
Andrew Cravotta
Visual Effects :
The Mill
Creative Director :
Becky Porter
Visual Effects Supervisor :
James Allen
Executive Producer :
Anastasia Von Rahl
Producer :
Marcus Speaker
Music :
Personel Music
Composer :
Alexis Estiz
Producer :
Courtney Jenkins
Mixer :
Philip Loeb
Color :
Tom Poole
Media :
Hearts & Science
Executive Business Director :
Daniel Bueckman
Director, Senior Category :
Scott Minor
Director, Video Investment :
Shari Wyler
Associate Director, Biddable Social :
Mariko Hunt
Associate Director, Biddable Search :
Cate French
Supervisor, Search :
Kevin Bonnesen
Strategy Supervisor :
Claire Richards
Strategy :
Steven Signore
Strategist, Biddable :
Rebekah Hsiung
Managing Director, Optimum Sports :
Jeremy Carey
Senior Director, Optimum Sports :
Matt Greenberg
Account Director, Optimum Sports :
Kristen Grey
Associate Director, Optimum Sports :
Sam Levy
Associate Director, Optimum Sports :
Neil Messing
Supervisor, Optimum Sports :
Jack Knobloch
Celebrity Talent Acquisition :
Platinum Rye Entertainment
Senior Director, Talent :
Lori Heckman Golden
Director, Sports Marketing :
Brad Griffiths
Manager, Talent :
Megan Ryan
Managing Partner :
John Liporace
PR :
Vice President :
Travis Rexroad
Vice President :
Brianna Kauffman
Account Supervisor :
Alex Stathis
Senior Account Executive :
Kayla Kaplan
Assistant Account Executive :
Halley Barnes
Creative Director :
Brianna Bishop
Senior Copywriter :
Chris Shreve
Social Media Manager :
Mike Macias
PR :
Chief Strategy Officer :
Joydeep Dey
Group Senior Vice President :
Lindsay Kamin
Senior Vice President :
Dustin Sveum
Senior Vice President :
Samantha Halpern
Senior Vice President :
Marissa Festante
Vice President :
Alex Taylor
Sports Marketing :
Senior Vice President :
Sam Riber
Senior Creative Director :
Jordan Futscher
Account Associate :
Rob Sipniewski
Associate Creative Director :
Kiko Mattoso
Producer :
Danielle Hallack

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