See Seth Rogen and Amy Schumer in Bud Light's Super Bowl Ad
Nation's Largest Beer Brand Bows the 'Bud Light Party'
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Bud Light, which has been teasing its celebrity-filled, political-themed Super Bowl ad for nearly two weeks, finally released the spot today. Amy Schumer and Seth Rogen are shown rallying support for the "Bud Light Party," which also includes cameos from funny guys Michael Pena and Paul Rudd.
"We've got the biggest caucus in the country," Mr. Rogen says. "But it's not like too big, like you can handle it," quips Ms. Schumer in an apparent innuendo that is the edgiest part of an ad that otherwise relies on fairly tame one-liners.
The ad, by Wieden & Kennedy, New York, marks the beginning of the broader "Bud Light Party" campaign that will run through the election season. It also launches a new tagline, "Raise One to Right Now," replacing the two-year-old "The Perfect Beer for Whatever Happens" campaign that was launched under BBDO and positioned Bud Light for spontaneous fun and included such stunts as branded town takeovers.
With the new campaign, Anheuser-Busch InBev is trying to inject more humor into Bud Light's advertising, while sparking a comeback for a brand whose sales have slumped.
"We are going back to where we used to be the best: Humor is a big statement for the brand again," A-B InBev U.S. Marketing VP Jorn Socquet said a couple weeks ago as he previewed the campaign to reporters.
But whether or not the new campaign does enough to excite A-B InBev wholesalers and consumers remains to be seen.
Credits
- Date
- Feb 03, 2016
- Brand :
- Bud Light
- Client :
- Bud Light
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director/Production :
- Karl Lieberman
- Executive Creative Director/Production :
- Colleen Decourcy
- Creative Director :
- Stuart Jennings
- Creative Director :
- Gary Van Dzura
- Copywriter :
- Howard Finkelstein
- Art Director :
- Grant Mason
- Project Manager :
- Lauren Amato
- Project Manager :
- Cory Chonko
- Head of Content Production :
- Nick Setounski
- Producer :
- Alison Hill
- Producer Assistant :
- Lisa Delonay
- Strategist :
- Nick Docherty
- Account Team :
- Brandon Pracht
- Account Team :
- Price Manford
- Account Team :
- Alex Scaros
- Account Team :
- Kyle Glackin
- Business Affairs :
- Sara Jagielski
- Business Affairs :
- Justine Lowe
- Business Affairs :
- Carolina Hernandez
- Production Company :
- Caviar
- Director :
- Neal Brennan
- Director :
- Evan Goldberg
- Editorial Company :
- ARCADE
- Editor :
- Geoff Hounsell
- Visual Effects Company :
- The Mill
- Telecine :
- CO3
- Mix Company :
- Sonic Union
- Music Company :
- MassiveMusic
- Sound Mix :
- Steve Rosen
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