See Seth Rogen and Amy Schumer in Bud Light's Super Bowl Ad

Nation's Largest Beer Brand Bows the 'Bud Light Party'

Published On
Feb 03, 2016

Editor's Pick

Bud Light, which has been teasing its celebrity-filled, political-themed Super Bowl ad for nearly two weeks, finally released the spot today. Amy Schumer and Seth Rogen are shown rallying support for the "Bud Light Party," which also includes cameos from funny guys Michael Pena and Paul Rudd.

"We've got the biggest caucus in the country," Mr. Rogen says. "But it's not like too big, like you can handle it," quips Ms. Schumer in an apparent innuendo that is the edgiest part of an ad that otherwise relies on fairly tame one-liners.

The ad, by Wieden & Kennedy, New York, marks the beginning of the broader "Bud Light Party" campaign that will run through the election season. It also launches a new tagline, "Raise One to Right Now," replacing the two-year-old "The Perfect Beer for Whatever Happens" campaign that was launched under BBDO and positioned Bud Light for spontaneous fun and included such stunts as branded town takeovers.

With the new campaign, Anheuser-Busch InBev is trying to inject more humor into Bud Light's advertising, while sparking a comeback for a brand whose sales have slumped.

"We are going back to where we used to be the best: Humor is a big statement for the brand again," A-B InBev U.S. Marketing VP Jorn Socquet said a couple weeks ago as he previewed the campaign to reporters.

But whether or not the new campaign does enough to excite A-B InBev wholesalers and consumers remains to be seen.


Feb 03, 2016
Brand :
Bud Light
Client :
Bud Light
Agency :
Wieden & Kennedy - New York
Executive Creative Director/Production :
Karl Lieberman
Executive Creative Director/Production :
Colleen Decourcy
Creative Director :
Stuart Jennings
Creative Director :
Gary Van Dzura
Copywriter :
Howard Finkelstein
Art Director :
Grant Mason
Project Manager :
Lauren Amato
Project Manager :
Cory Chonko
Head of Content Production :
Nick Setounski
Producer :
Alison Hill
Producer Assistant :
Lisa Delonay
Strategist :
Nick Docherty
Account Team :
Brandon Pracht
Account Team :
Price Manford
Account Team :
Alex Scaros
Account Team :
Kyle Glackin
Business Affairs :
Sara Jagielski
Business Affairs :
Justine Lowe
Business Affairs :
Carolina Hernandez
Production Company :
Director :
Neal Brennan
Director :
Evan Goldberg
Editorial Company :
Editor :
Geoff Hounsell
Visual Effects Company :
The Mill
Telecine :
Mix Company :
Sonic Union
Music Company :
Sound Mix :
Steve Rosen

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