Bai's Ridiculous Super Bowl Ad Starring an Unlikely Horse Whisperer Isn't Supposed to Make Sense
Unexpected Idea for an Unexpected Drink
Feb 07, 2016
In Bai's Super Bowl 50 ad, a white stallion pulls some pretty slick equine dance moves, thanks to an unlikely horse whisperer who looks more gangsta than animal trainer. The ridiculous scenario doesn't make sense, but either does the drink, which happens to taste good and be good for you.
Barton F. Graf was behind the local ad, which was directed by Matt Aselton of Arts & Sciences. It ran during the game in New York, Chicago and Los Angeles.