Bai's Ridiculous Super Bowl Ad Starring an Unlikely Horse Whisperer Isn't Supposed to Make Sense
Unexpected Idea for an Unexpected Drink
By
Ann-Christine Diaz
Published On
Feb 07, 2016
Editor's Pick
In Bai's Super Bowl 50 ad, a white stallion pulls some pretty slick equine dance moves, thanks to an unlikely horse whisperer who looks more gangsta than animal trainer. The ridiculous scenario doesn't make sense, but either does the drink, which happens to taste good and be good for you.
Barton F. Graf was behind the local ad, which was directed by Matt Aselton of Arts & Sciences. It ran during the game in New York, Chicago and Los Angeles.
Credits
- Date
- Feb 07, 2016
- Brand :
- Bai
- Client :
- Bai
- Agency :
- Barton F. Graf-New York
- Chief Executive Offier and Founder :
- Ben Weiss
- Chief Marketing Officer :
- Michael Simon
- Chief Creative Officer :
- Chad Portas
- Director, Marketing Deliveries :
- Sharon Chabot
- Chief Creative Officer/Founder :
- Gerry Graf
- Chief Executive Offier :
- Barney Robinson
- Chief Strategy Officer :
- Laura Janness
- Executive Creative Director/Production :
- Ian Reichenthal
- Creative Director :
- Nick Kaplan
- Creative Director :
- Amanda Clelland
- Copywriter :
- Richard Langhorne
- Art Director :
- Zack Madrigal
- Head of Production :
- Josh Morse
- Account Director :
- Jennifer Richardi
- Business Affairs Director :
- Jennifer Pannent
- Head of Project Management :
- Sara Kastner
- Production Company :
- Arts and Sciences
- Director :
- Matt Aselton
- Executive Producer :
- Marc Marrie
- Executive Producer :
- Mal Ward
- Line Producer :
- Zoe Odlum
- Editor :
- Dave Anderson
- Assistant Editor :
- Chris Angel
- Producer :
- Fanny Cruz
- Partner/Executive Producer :
- Sila Soyer
- Visual Effects :
- Method
- Executive Producer :
- Angela Lupo
- Producer :
- Brad Wood
- Mix :
- Heard City
- Managing Director :
- Gloria Pitagorsky
- Audio Engineer :
- Evan Mangiamele
- Editorial :
- Arcade Edit
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