Bai's Ridiculous Super Bowl Ad Starring an Unlikely Horse Whisperer Isn't Supposed to Make Sense

Unexpected Idea for an Unexpected Drink

Published On
Feb 07, 2016

Editor's Pick

In Bai's Super Bowl 50 ad, a white stallion pulls some pretty slick equine dance moves, thanks to an unlikely horse whisperer who looks more gangsta than animal trainer. The ridiculous scenario doesn't make sense, but either does the drink, which happens to taste good and be good for you.

Barton F. Graf was behind the local ad, which was directed by Matt Aselton of Arts & Sciences. It ran during the game in New York, Chicago and Los Angeles.


Feb 07, 2016
Brand :
Client :
Agency :
Barton F. Graf-New York
Chief Executive Offier and Founder :
Ben Weiss
Chief Marketing Officer :
Michael Simon
Chief Creative Officer :
Chad Portas
Director, Marketing Deliveries :
Sharon Chabot
Chief Creative Officer/Founder :
Gerry Graf
Chief Executive Offier :
Barney Robinson
Chief Strategy Officer :
Laura Janness
Executive Creative Director/Production :
Ian Reichenthal
Creative Director :
Nick Kaplan
Creative Director :
Amanda Clelland
Copywriter :
Richard Langhorne
Art Director :
Zack Madrigal
Head of Production :
Josh Morse
Account Director :
Jennifer Richardi
Business Affairs Director :
Jennifer Pannent
Head of Project Management :
Sara Kastner
Production Company :
Arts and Sciences
Director :
Matt Aselton
Executive Producer :
Marc Marrie
Executive Producer :
Mal Ward
Line Producer :
Zoe Odlum
Editor :
Dave Anderson
Assistant Editor :
Chris Angel
Producer :
Fanny Cruz
Partner/Executive Producer :
Sila Soyer
Visual Effects :
Executive Producer :
Angela Lupo
Producer :
Brad Wood
Mix :
Heard City
Managing Director :
Gloria Pitagorsky
Audio Engineer :
Evan Mangiamele
Editorial :
Arcade Edit

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Project Type