Snickers might be in the running for the most entertaining Super Bowl tease. Last year, around this time it gave us a taste of Danny Trejo as Marcia, and now it seems there's more gender-swapping in 2016.
Created out of BBDO N.Y. and directed by Jim Jenkins of O Postive, who also shot last year's big game ad, the black and white video released today shows a tall man, dressed in a sparkly dress and fur coat. He steps up to the podium to sing "Happy Birthday," just as Marilyn Monroe famously did on JFK's birthday at Madison Square Garden in 1962. Here, however, it's not to Mr. President, but to Mr. Super Bowl.
Clearly, it's another installment of the "You're Not You When You're Hungry" campaign" We can only guess as to who the mystery male crooner is -- he kind of sounds and looks a bit Willem Dafoe-ish, or perhaps Ray Liotta? Or, given that it's Super Bowl's 50th birthday, an NFL great?