Who's the Man Playing Marilyn in Snickers' Super Bowl 50 Teaser?
Mysterious Crooner Sings, 'Happy Birthday, Mr. Super Bowl'
Editor's Pick
Snickers might be in the running for the most entertaining Super Bowl tease. Last year, around this time it gave us a taste of Danny Trejo as Marcia, and now it seems there's more gender-swapping in 2016.
Created out of BBDO N.Y. and directed by Jim Jenkins of O Postive, who also shot last year's big game ad, the black and white video released today shows a tall man, dressed in a sparkly dress and fur coat. He steps up to the podium to sing "Happy Birthday," just as Marilyn Monroe famously did on JFK's birthday at Madison Square Garden in 1962. Here, however, it's not to Mr. President, but to Mr. Super Bowl.
Clearly, it's another installment of the "You're Not You When You're Hungry" campaign" We can only guess as to who the mystery male crooner is -- he kind of sounds and looks a bit Willem Dafoe-ish, or perhaps Ray Liotta? Or, given that it's Super Bowl's 50th birthday, an NFL great?
Credits
- Date
- Jan 26, 2016
- Brand :
- Snickers
- Client :
- Snickers
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Gianfranco Arena
- Executive Creative Director :
- Peter Kain
- Creative Director :
- Scott Mahoney
- Creative Director :
- Dan Oliva
- Art Director :
- Jimmy Morrissey
- Copywriter :
- Joey Henson
- Director, Integrated Production :
- David Rolfe
- Group Executive Producer :
- Amy Wertheimer
- Executive Producer :
- Alex Gianni
- Music Executive Producer :
- Melissa Chester
- Managing Director :
- Kirsten Flanik
- Global Account Director :
- Susannah Keller
- Account Director :
- Joshua Steinman
- Account Manager :
- Tani Corbacho
- Account Executive :
- Jocelyn Choi
- Group Planning Director :
- Annemarie Norris
- Senior Planner :
- Alaina Crystal
- Senior Communications Planner :
- Sean Stogner
- Celebrity Talent and IP Rights Acquisition :
- Brad Sheehan @ The Marketing Arm
- Production Company :
- O Positive
- Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Director, Photography :
- Mauro Fiore
- Production Designer :
- Jason Edmonds
- Editorial :
- MackCut
- Editor :
- Mike Leuis
- Flame Artist :
- Jimmy Hayhow
- Flame Artist :
- Joseph Miller
- Executive Producer :
- Sasha Hirschfeld
- Post Producer :
- Sabina-Elease Utley
- Sound Design/Mixer :
- Sam Shaffer
- Post Effects :
- The Mill
- Executive Producer :
- Adam Isidore
- Executive Producer :
- Michael Scarcella
- Colorist :
- Fergus McCall
- Music House :
- Storefront Music
- Arranger :
- Adam Elk
- Arranger :
- John Scrapper Sneider
- Producer :
- Alex Fulton
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