Super Bowl XLIX: In Skittles' Desert Town, There's Only One Way to Settle Things

Quirky First Super Bowl Spot Reveals the Secret Behind Those Muscular Arms

Published On
Feb 01, 2015

Editor's Pick

Skittles' quirky Super Bowl spot is set in a small desert town where everyone -- even babies -- has one incredibly muscular arm. The reason why is revealed as two porch-sitting guys get into an argument about who gets the lemon skittle. "Let's settle it the usual way," one exclaims; the cry reverberates around town and before long the whole town is out watching them arm wrestle. The spot, by DDB Chicago, was teased with the hashtag #SettleIt, but wasn't pre-released ahead of the game. It's the brand's first time advertising in the Super Bowl; read more about Skittles' strategy over at