Prior to the Super Bowl, building supply company 84 Lumber came up against a wall regarding its original Super Bowl spot, which Fox had initially rejected for being too political. So the advertiser came back with a revised cut, which showed a Mexican mother and daughter on a long journey, apparently preparing to cross the border to the U.S.
The spot ends with the two looking exhausted yet hopeful, sitting by a campfire. It directs viewers to Journey84.com, where they can see the tale in its entirety -- and why Fox thought it too controversial to air.
Toward the end of the nearly six-minute-long film, the mother and daughter, finally reach the end of their long, tiresome journey -- but their faces drop when they're blocked by a massive wall. The little girl, however, hold out hope and pulls out a shredded American flag which she's been crafting from bits of cloth throughout their trek.
It's then that we see a truck driving by, with tools and lumber in its bed -- and the travelers glance further down to find two massive wooden doors built into the giant divider that separates them from the U.S. With trepidation, they give the doors a push. They give easily, and the duo embark on a new adventure.
The film was created out of Brunner and directed by Cole Webley via Sanctuary.