Adam "Kylo Ren" Driver ruins an entire Wild West set in Snickers' live Super Bowl commercial -- but that's absolutely the point.

Driver wanders onto a Western movie shoot not realising it's started, trying to discuss the Big Game score with his fellow actors. He misses his cue to shoot them and then stumbles into the scenery, resulting in a domino effect on the whole set. The tagline: "You ruin live Super Bowl commercials when you're hungry."

The spot, by BBDO New York, was directed by O Positive's Jim Jenkins.