Tostitos Taps 'The Fresh Prince' Sidekick Carlton to Dance for Your DIY Super Bowl Invite
Miniature Horses, Talking Babies and More Feature in Videos
Editor's Pick
Tostitos is helping you make your own party invite for the Super Bowl this year--in the style of a Super Bowl ad.
With "The Fresh Prince of Bel-Air" actor Alfonso Ribeiro aka Carlton playing host, the brand is encouraging people to go online and use its digital invite creator to make their own personalized party invitation. Users must enter their name, location and the start time of the party and the tool generates an invite featuring various Super Bowl ad themes, including talking babies, miniature ponies, French bulldogs and feisty old ladies and more--punctuated with Ribeiro's famous "Carlton dance," which somehow doesn't have the charm of the classic GIF.
If you like how the ad turns out, you can share it--or ask for a remix if you don't. Tostitos' agency, Goodby, Silverstein & Partners, was behind the idea.
"Tostitos has always been about getting people together for the Super Bowl," says Pat O'Toole, senior director of marketing, Frito-Lay North America, in a statement. "The Super Bowl is about so much more than the game itself. People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties."
Credits
- Date
- Jan 17, 2018
- Agency:
- Goodby Silverstein & Partners
- Brand:
- Tostitos
- Client:
- Tostitos
- Chief Marketing Officer:
- Jennifer Saenz
- Senior Creative Director:
- Pat OToole
- Director:
- Matt Gould
- Brand Manager:
- Camille Wingo
- Senior Director, Communications:
- Joan Cetera
- Director, Communications:
- Christopher Yemma
- Co-Chairperson:
- Jeff Goodby
- Co-Chairperson:
- Rich Silverstein
- Chief Creative Officer:
- Margaret Johnson
- Creative Director:
- Jeff Gillette
- Associate Creative Director:
- Eamonn Dixon
- Copywriter:
- Eamonn Dixon
- Associate Creative Director:
- Daniel Grech
- Art Director:
- Daniel Grech
- Copywriter:
- Kurt Mills
- Copywriter:
- Trevor Joplin
- Art Director:
- Florian Marquardt
- Art Director:
- Eleanor Rask
- Director, Broadcast Production:
- Tod Puckett
- Co-Director, Production:
- Margaret Brett-Kearns
- Executive Integrated Producer:
- Benton Roman
- Executive Integrated Producer:
- Tena Goy
- Interactive Producer:
- Austin Kim
- Broadcast Producer:
- Timothy Plain
- Broadcast Producer:
- Olivia Baker
- Director, Brand Strategy:
- Bonnie Wan
- Director, Strategy:
- Ralph Paone
- Senior Brand Strategist:
- Harper Bokum-Fauth
- Communications Strategist:
- Catherine Kim
- Junior Communications Strategist:
- Nicole Bruno
- Senior Business Affairs Manager:
- Heidi Killeen
- Account Director:
- Becca Morris
- Account Manager:
- Lisa Kourakos
- Assistant Account Manager:
- Maddie Kirkland
- Production Company:
- Tool of North America
- Director:
- Geordie Stephens
- Managing Partner:
- Oliver Fuselier
- Managing Partner:
- Dustin Callif
- Executive Producer, Integrated:
- Joshua Greenberg
- Executive Producer, Innovation:
- Adam Baskin
- Creative Director, Innovation:
- Joshua Jetson
- Head of Production, Live Action:
- Amy DeLossa
- Head of Production, Innovation:
- Michael Bucchino
- Line Producer:
- Gabe Reiter
- Director, Photography:
- Mark Plummer
- Producer, Innovation:
- Matthew Walsh
- Innovation Production Supervisor:
- Joaquin Gonzalez
- Interactive Designer:
- Juan Camilo Castro
- Tech Lead:
- Nickel Media
- Video Rendering:
- Imposium
- Quality Assurance:
- Hook QA
- Post Production Supervisor:
- Tracy Bunting
- Post Producer:
- Brian Friel
- Editor:
- Kevin Zimmerman
- Assistant Editor:
- Doug Scott
- Visual Effects:
- SHED
- Managing Director:
- Paul OShea
- Visual Effects Supervisor:
- Paul OShea
- Visual Effects Producer:
- Brian Friel
- Color Producer:
- Amy Redfern
- Colorist:
- Billy Hobson
- Compositor:
- Stefan Smith
- Compositor:
- Ben Persons
- Matte Painter:
- Ben Persons
- Sound Design:
- Lime Studios
- Sound Engineer:
- Joel Waters
- Sound Engineer:
- Chris Nungary
- Music:
- Butter Music
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