Old Navy : Super C-U-T-E
Looking cute in any situation
Published On
Feb 16, 2011
Editor's Pick
Old Navy's new spot leaves the Supermodelquins behind in favor of real people in the start of a new music-centric campaign.
The ads will include original music tracks to be released by Old Navy - for example, this spot features "Super C-U-T-E" by Audio Threadz, with the ad showing a girl who looks cute in any everyday situation. When consumers use mobile app Shazam to identify any of the songs, key looks, styling tips and deals will pop up.
Meanwhile, 'leaked' video of the Supermodequins auditioning, unsuccessfully, for the new commercials is being shown on YouTube
Credits
- Date
- Feb 17, 2011
- Brand :
- Old Navy
- Client :
- Old Navy
- Agency :
- Crispin Porter Bogusky
- Worldwide Chief Creative Officer :
- Rob Reilly
- Vice President, Co-Executive Creative Director :
- Tiffany Rolfe
- Creative Director :
- Robin Fitzgerald
- Creative Director :
- Omid Farhang
- Associate Creative Director :
- Meghan DeRoma
- Copywriter :
- Brittany Poole
- Art Director :
- Brett Westnedge
- Senior Integrated Producer :
- Amy Bonin
- Integrated Producer :
- Katie Porter
- Production Company :
- HSI
- Director :
- Joseph Kahn
- Executive Producer :
- Michael McQuhae
- Producer :
- Richard Weager
- Editorial Company :
- Beast Editorial
- Editor :
- David Blackburn
- Finishing House :
- Method Studios
- Mix House :
- POP Sound
- Mixer :
- Zac Fisher
- Music :
- Honor Roll
- Special Effects :
- Ingenuity Engine
- Graphics House :
- Syndrome Studio
- Management Supervisor :
- Laura Likos
- Content Supervisor :
- Georgette Young
- Content Manager :
- Charissa Kinney
- Assistant Content Manager :
- Jen Miller
- Cognitive Anthropologist :
- Lindsey Allison
- Executive Integrated Producer, Music :
- Bill Meadows
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Industry
Project Type