Could This Guy's Morning Routine Get any More Effortless?
Funny Spot for Thai Taxi App Grabtaxi Shows How Simple Life Could Be
By
Alexandra Jardine
Published On
Sep 28, 2015
Editor's Pick
Thai Taxi app Grabtaxi demonstrates how effortless it could make your life in "Super Easy Life," a clever spot featuring a guy whose morning routine, including hailing his ride, is entirely automated. He doesn't even have to leave his bed as robots and various other contraptions wake, shower, groom, and dress him, serve him breakfast and deliver him right to his Grabtaxi cab. (What happens when he gets to his destination isn't revealed -- we wonder if robots do all his work for him too).
Saatchi & Saatchi Thailand created the campaign, which kicks off with this online film and will be rolling out further to nclude OOH across Bangkok.
Credits
- Date
- Sep 28, 2015
- Brand :
- Grabtaxi
- Client :
- Grabtaxi
- Agency :
- Saatchi & Saatchi-Bangkok
- General Manager :
- Kannikar Kamolkasemsilp
- Executive Creative Director :
- Golf Nuntawat Chaipornkaew
- Creative Group Head :
- Krissada Jun-On
- Art Director :
- Weerayutt Angkharach
- Art Director :
- Shayne Chomchinda
- Art Director :
- Kajohnchai Rodklongtan
- Art Director :
- Chotika Parinnayok
- Art Director :
- Kornwara Chamnarn
- Copywriter :
- Tanongsak Tannoprat
- Copywriter :
- Chavanon Tantisiriseranee
- Agency Producer :
- Sasamon Kamnungnate
- Strategic Planner :
- Orathai Maneechot
- Account Director :
- Bongkoch Khunvithaya
- Account Executive :
- Pamela Mulhern
- Production House :
- Vanilla Films
- Director :
- Apiruk Pangseepirom
- Assistant Director :
- Panicha Pannasirichard
- Director, Photography :
- Akkarapong Kusakul
- Producer :
- Surayut Sritrakul
- Producer :
- Pavaranan Kanpairoh
- Editor :
- Tanabat Boonyasena
- Sound Studio :
- Mixi Sound Studio
- Sound Engineer :
- Somnuk Loisawai
Need a credit fix? Contact the Creativity Editors
Project Type