This Supermarket Has Found a New Way to Make Kids Eat Vegetables
Packaging Design From Dutch Store Plus 'Disguises' Ingredients as Superheroes
By
Alexandra Jardine
Published On
Jun 14, 2017
Editor's Pick
Parents are always trying to find new ways of sneaking vegetables into other food -- from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way -- a bottled sauce made with pure beetroot, carrot and parsnip.
JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children's tastes and which offers a kid-friendly design, in which the ingredients are "disguised" as superheroes on the packaging.
Priced at 2 euros per bottle, the product goes on sale next week and across the more than 250 Plus stores in the Netherlands.
Credits
- Date
- Jun 14, 2017
- Agency :
- JWT-Amsterdam
- Brand :
- Plus Supermarket
- Client :
- Plus Supermarket
- Executive Creative Director :
- Bas Korsten
- Executive Creative Director :
- Marcel Hartog
- Creatives :
- Gabriela Nouws
- Creatives :
- Leon Ragetlie
- Food Creative :
- Robbie Postma
- Copywriter :
- Marcel Hartog
- Copywriter :
- Leon Ragetlie
- Art Director :
- Guney Soykan
- Art Director :
- Gabriela Nouws
- Designer :
- Ronald Mica
- Designer :
- Robert Harrison
- Designer :
- Madelon Brakenhoff
- Connection Strategist :
- Angelique Schreuders
- Editor :
- Tim Arnold
- Agency Producer :
- Martijn Pots
- Agency Producer :
- Marloes van den Berg
- Agency Producer :
- Mariska Fransen
- Business Director :
- Budi Gonzales de Chaves
- Director :
- Harro van Schoonhoven
- Director, Photography :
- Jelle Mulder
- Producer :
- Thomas Rohde
- Production Company :
- Pink Rabbit
- Sound Director :
- Robin Schlsser
- PR :
- Jessica Hartley
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