This Supermarket Has Found a New Way to Make Kids Eat Vegetables

Packaging Design From Dutch Store Plus 'Disguises' Ingredients as Superheroes

Published On
Jun 14, 2017

Editor's Pick

Parents are always trying to find new ways of sneaking vegetables into other food -- from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way -- a bottled sauce made with pure beetroot, carrot and parsnip.

JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children's tastes and which offers a kid-friendly design, in which the ingredients are "disguised" as superheroes on the packaging.

Priced at 2 euros per bottle, the product goes on sale next week and across the more than 250 Plus stores in the Netherlands.

Credits

Date
Jun 14, 2017
Agency :
JWT-Amsterdam
Brand :
Plus Supermarket
Client :
Plus Supermarket
Executive Creative Director :
Bas Korsten
Executive Creative Director :
Marcel Hartog
Creatives :
Gabriela Nouws
Creatives :
Leon Ragetlie
Food Creative :
Robbie Postma
Copywriter :
Marcel Hartog
Copywriter :
Leon Ragetlie
Art Director :
Guney Soykan
Art Director :
Gabriela Nouws
Designer :
Ronald Mica
Designer :
Robert Harrison
Designer :
Madelon Brakenhoff
Connection Strategist :
Angelique Schreuders
Editor :
Tim Arnold
Agency Producer :
Martijn Pots
Agency Producer :
Marloes van den Berg
Agency Producer :
Mariska Fransen
Business Director :
Budi Gonzales de Chaves
Director :
Harro van Schoonhoven
Director, Photography :
Jelle Mulder
Producer :
Thomas Rohde
Production Company :
Pink Rabbit
Sound Director :
Robin Schlsser
PR :
Jessica Hartley

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