This Supermarket Has Found a New Way to Make Kids Eat Vegetables
Packaging Design From Dutch Store Plus 'Disguises' Ingredients as Superheroes
Jun 14, 2017
Parents are always trying to find new ways of sneaking vegetables into other food -- from zucchini muffins to chopped up carrots in spaghetti sauce. Dutch supermarket chain Plus has come up with its own way -- a bottled sauce made with pure beetroot, carrot and parsnip.
JWT Amsterdam co-developed the Super Saus design with Plus, creating a sauce that is both designed appeals to children's tastes and which offers a kid-friendly design, in which the ingredients are "disguised" as superheroes on the packaging.
Priced at 2 euros per bottle, the product goes on sale next week and across the more than 250 Plus stores in the Netherlands.