Nataraj Pencils : Superior Lead Matters - Tightrope

You don't want your lead to give way.

Published On
Jan 09, 2013

Editor's Pick

Nataraj Pencils has good, strong lead, the kind that doesn't give way when you're sketching your masterpieces. Ogilvy Mumbai adds some drama to that idea with a series of fun print ads that show the trouble that could happen if your lead breaks at a key moment. See all the ads on the right. The idea reminds us a bit of the award winning Pictionary ads, "Quick Draw Wins," by Ogilvy's Malaysia office, which used smart illustrations to make their point as well.


Jan 09, 2013
Nataraj Pencils
Nataraj Pencils
Ogilvy & Mather-Mumbai
Creative Director:
Rajiv Rao
Creative Director:
Abhijit Avasthi
Creative Director:
Srreram Athray
Creative Director:
Elizabeth Dias
Art Director/Illustrator:
Rohan D'Souza

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Project Type