Just when the Star Wars hype is finally dying down, here comes Batman and Superman. General Mills kicked off January with two cereals tied to the upcoming movie "Batman v Superman: Dawn of Justice" well before it hits theaters in late March.
One cereal includes bat-shaped pieces with a chocolate strawberry flavor, while the other is a caramel crunch-flavored Superman cereal with pieces shaped like his famous chest shield.
General Mills also announced a wide range of other new products, including Yoplait Kids packs of Finding Dory Fin-Tastic Cherry and Sea-sational Strawberry flavored yogurt. "Finding Dory," the sequel to 2003's "Finding Nemo," is set for a June release date.
In a move that might have also worked well with a superhero cross-promotion, General Mills is also jumping into the protein snacking game. The company said it bought Austin-based Epic Provisions, which makes meat snacks such as Bison Bacon Cranberry bars, jerky bites and trail mix. It will house Epic within the Annie's business, which is best known for products such as organic bunny-shaped macaroni and cheese and snacks.
See more tasty news bits in Ad Age's Lowdown.