Nike's aiming to prove the symbiotic relationship between social networking and branding with its new "Supersonic" destination on MySpace. Designed by AKQA London, the site is ultimately promoting a 1K race set to take place in the U.K. capital on November 17th.
With 3,000 tickets up for grabs, interested participants must first enter a series of four speed trials taking place from October 12th through November 3rd, with the fastest thousand making it through, each earning two guest passes to the 17th event. Each of the trials promises celebs, top U.K. live acts including DJs and a smattering of Nike goodies. The MySpace page urges you to "know fast" by inviting friends to participate, and if they place in the coveted 1,000 as well, they also win two guest tickets to the event. While set up in familiar MySpace template, the site's purple-coated design is enhanced by a brief video introduction featuring rays of neon racing though the streets, bridges and subterranean avenues of London.