The New York Post practically guaranteed a sell-out run of one of its recent issues by putting an ad for cult streetwear brand Supreme on its cover wrap. Now, a food brand is playing off Supreme's cultural cred while also calling out how the fashion giant "borrowed" its own, lowly logo.
During one of its recent product drops, Supreme debuted a hat featuring a logo that bears a striking resemblance to that of Farmland's simple, pastoral graphic--with Supreme's name replacing that of the pork manufacturer. But instead of pointing fingers or calling the copyright cops, Farmland, with the help of agency Doner, embraced the move and introduced its own "lookbook" on Instagram, featuring farmers decked out in the new piece of Supreme gear.
Farmland tweeted out its turn toward fashion and within 24 hours, the post got more than 13,000 likes, 4,000 retweets and 200 replies. According to a Doner representative, Farmland typically sees no more than 10 interactions per post.