Surf Blogs Are Wondering if This Samsung Spot Is the Greatest Surf Ad Ever
Powerful Film Was Created in Partnership With World Surf League
Jul 13, 2015
Samsung created this powerful tribute to the surfing community in partnership with the World Surf League, of which Samsung Mobile is a sponsor. The film, which features pro surfers Mick Fanning, Gabriel Medina, and Malia Manuel, is all about the co-dependency of the community, through the good times and the bad, and includes scenes of joy and despair, horrific surf injuries and a solemn funeral service in the sea. The ad, by 72andSunny Amsterdam and directed by Eliot Rausch of Stink, ends with the tagline "We are better than I."