Samsung created this powerful tribute to the surfing community in partnership with the World Surf League, of which Samsung Mobile is a sponsor. The film, which features pro surfers Mick Fanning, Gabriel Medina, and Malia Manuel, is all about the co-dependency of the community, through the good times and the bad, and includes scenes of joy and despair, horrific surf injuries and a solemn funeral service in the sea. The ad, by 72andSunny Amsterdam and directed by Eliot Rausch of Stink, ends with the tagline "We are better than I."
Surf magazines and blogs are already putting it up for consideration as one of the best surf ads of all time, and the film has had over three million YouTube views. We wonder, however, if they'd also seen Samsung and 72andSunny's previous surf outing, "Every Day Is Day One," which was just as breathtaking.