Environmental charity Surfers Against Sewage made a haunting film earlier this year called The Creature, in which a mysterious sea creature is stranded on a beach. Now, it's following this up with an equally haunting radio campaign, suitably spooky for the Halloween period.
The U.K. radio ads, created pro bono by M&C Saatchi, feature real deep-sea recordings of mysterious and unexplained underwater sounds, such as the "Julia," believed to be a deep sea distress call of an unknown creature, and taken from the same area where NASA caught images of a "huge, unexplained shadow moving through the water."
The ads go on to pose the question: "Are we killing what we're yet to discover?"
“As the climate crisis escalates, we risk destroying not simply the creatures we know, but those we don’t," said Mark Goodwin, M&C Saatchi’s deputy executive creative director in a statement.
The set of three spots roll out across radio and podcasts this week, coinciding with Surfers Against Sewage's Autumn Beach Cleans initiative.