Hyundai's latest digital campaign seems designed to appeal to lovers of those social media lifestyle quizzes that ask you to find out which 80s rock star you resemble, which country you should live in and so forth. Only this time, it's to find out which of their SUVs you should choose.
The campaign, by Innocean USA, takes Instagram users through a series of different choices, utilizing the "Tag" feature across 18 separate Instagram accounts with nearly 400 image. Players start at Instagram handle hyundai_quiz_start , then move gradually by answering a lifestyle questions such as their favorite time of day or favorite weekend pastime. At the end of the quiz, users can scroll horizontally to find out more about "their" Hyundai SUV: either the Santa Fe, Santa Fe Sport or the new Tucson. For Instagram refuseniks, there's also a Twitter version.