Old Spice : Swaggerize Me

Wieden + Kennedy, Portland's "Swaggerize Me" site lets visitors create fictional articles that will build them up as a person with ultimate swagger. A dapper man serves as your host and will guide you along the site,

Published On
Jan 16, 2009

Editor's Pick

Wieden + Kennedy, Portland's "Swaggerize Me" site lets visitors create fictional articles that will build them up as a person with ultimate swagger.

A dapper man serves as your host and will guide you along the site, which has you first slide various toggles to customize your online swagger. Afterwards, you then enter name, email and gender to generate the articles, which will appear on fictional sites that cover books, money, music and more.

Credits

Date
Jan 16, 2009
Client:
Old Spice
Agency:
Wieden & Kennedy-Portland
Executive Creative Director/Creative Director/Copywriter:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director/ Copywriter:
Jason Bagley
Interactive Creative Director:
Sean OBrien
Copywriter:
Craig Allen
Art Director:
Eric Baldwin
Writer:
Tyler Benson
Writer:
Matthew McFerrin
Writer:
John Zhao
Writer:
Angie Ogburn
Interactive Designer:
Chris Larson
Interactive Designer:
Mark Shepherd
Interactive Producer:
Jeremy Lind
Web Design/Development:
The Happy Corp
Producer:
Alex Sturtevant
Director:
Craig Allen
Editor:
David Jahns
Brand:
Old Spice

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