Swans Made Out of Hotel Towels Get a Rude Surprise in New CitizenM Campaign

Stop-motion maestro PES works alongside KesselsKramer for a fun spot for CitizenM, which is launched its first New York City hotel in Times Square this spring. The spot for the European hotel brand features a couple of swans made out of plush hotel towels that are in for a nasty surprise. The message: Out with the hotel cliches, which include trouser presses and slow check-ins, and in with what you really need during a hotel stay, which is free WiFi, free movies and a nice lobby.