Audi : The Swan

The Ugly Duckling, with cars.

Published On
Apr 02, 2012

Editor's Pick

Audi U.K. and BBH London produce a beautiful commercial for the Audi A5, directed by Joachim Back. The ad follows the concept of the 'Ugly Duckling' fairytale, to tell the story of how concept vehicles from the 1920s, created by Audi, have evolved into the beautiful swan-like Audi vehicles of today.

The commercial features an original Danny Kaye song called 'The Ugly Duckling.' The idea is to show how even in the 1920s, Audi's cars were way ahead of their time.


Apr 03, 2012
Brand :
Client :
Head of Marketing :
Dominic Chambers
Creative Team :
Matt Doman
Creative Team :
Ian Heartfield
Creative Director :
Nick Kidney
Creative Director :
Kevin Stark
Producer :
Ruben Mercadal
Team Manager :
Polly Knowles
Director Team :
Simon Coles
Director, Strategy :
Neil Godber
Production Company :
Park Pictures
Director :
Joachim Back
Agency :
Producer :
Jeremy Barnes
Director, Photography :
Jan Velicky
Telecine :
Jean Clement Soret
Post Production Online :
Jay Bandlish
Editing :
The White House
Sound Director :

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