Swedish Post : Sweden's Safest Hands
How good are you with your hands?
Published On
Sep 28, 2011
Editor's Pick
Akestam Holst create an iPhone app contest for the Swedish Post that asks players to virtually "deliver" parcels. The app shows you where a "parcel" is, and then lets you pick it up and "deliver" it to a specific location. The parcel can contain anything with a value from SEK 300 to SEK 5,000. If you deliver it before anyone else does, you win whatever's inside -- and the coveted title of Sweden's Safest Hands.
The effort is similar to other iPhone-based digital contests, like Vodafone's "Buffer Buster" and New Balance's "Urban Dash."
Credits
- Date
- Sep 29, 2011
- Brand :
- Swedish Post
- Client :
- Swedish Post
- Agency :
- Åkestam Holst
- Creative Director :
- Andreas Ullenius
- Copywriter :
- Hanna Bjrk
- Art Director :
- Lars Holthe
- Production Manager :
- Daniel Sundin
- Production Manager :
- Maria Ljung
- Film Producer :
- Leila El-Zein
- Creative Planner :
- Lars Friberg
- Digital Producer :
- Johan Eklund
- Graphic Designer :
- Oscar Gard
- Graphic Designer :
- Anna Forsberg
- Graphic Designer :
- Andreas Dagman
- Motion Designer :
- Nisse Axman
- Art Director Assistant :
- Kim Ihre
- Production Manager :
- Malin Christiansson
- Art Director :
- Jonas Andrn
- Copywriter :
- Wilhelmina Gabriele
- Web Production :
- From Stockholm With Love
- App Production Agency :
- From Stockholm With Love
- Sound Director :
- Plan 8
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Project Type