Swedish Post : Sweden's Safest Hands

How good are you with your hands?

Published On
Sep 29, 2011

Editor's Pick

Akestam Holst create an iPhone app contest for the Swedish Post that asks players to virtually "deliver" parcels. The app shows you where a "parcel" is, and then lets you pick it up and "deliver" it to a specific location. The parcel can contain anything with a value from SEK 300 to SEK 5,000. If you deliver it before anyone else does, you win whatever's inside -- and the coveted title of Sweden's Safest Hands.

The effort is similar to other iPhone-based digital contests, like Vodafone's "Buffer Buster" and New Balance's "Urban Dash."

Credits

Date
Sep 29, 2011
Brand:
Swedish Post
Client:
Swedish Post
Agency:
Akestam Holst
Creative Director:
Andreas Ullenius
Copywriter:
Hanna Bjrk
Art Director:
Lars Holthe
Production Manager:
Daniel Sundin
Production Manager:
Maria Ljung
Film Producer:
Leila El-Zein
Creative Planner:
Lars Friberg
Digital Producer:
Johan Eklund
Graphic Designer:
Oscar Gard
Graphic Designer:
Anna Forsberg
Graphic Designer:
Andreas Dagman
Motion Designer:
Nisse Axman
Art Director Assistant:
Kim Ihre
Production Manager:
Malin Christiansson
Art Director:
Jonas Andrn
Copywriter:
Wilhelmina Gabriele
Web Production:
From Stockholm With Love
App Production Agency:
From Stockholm With Love
Sound Director:
Plan 8

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Project Type