Volvo's Latest Innovation? 'Swedish Air'
Promoting Air Filtration System, Marque Offers Bottled Air at Car Shows and Dealerships
Editor's Pick
In this wonderfully tranquil Volvo commercial, we don't see a single car but instead vistas of the wild Swedish landscape backed by sounds of the air rustling through trees, grass, reeds and water. Created by Grey London and running in cinemas as well as online, the ad promotes Volvo's CleanZone air filtration system, which manages the interior air quality of the car. It's part of a series of films promoting the various product innovations of its upcoming XC90 model.
Grey creative director Hollie Newton also directed the film, via in-house production studio GreyWorks. The brand collaborated with New York-based glass studio Off Centre to create bottled inhalers of "Swedish Air" to offer to customers at car shows and dealerships (see slideshow).
Credits
- Date
- Mar 17, 2015
- Brand :
- Volvo
- Client :
- Volvo
- Agency :
- Grey-London
- Director :
- Hollie Newton
- Production Company :
- GreyWorks
- Chief Creative Officer :
- Nils Leonard
- Creative Director :
- Hollie Newton
- Creative Team :
- Hollie Newton
- Creative Team :
- Jonas Roth
- Creative Team :
- Rasmus Smith Bech
- Creative Planner :
- Wiktor Skoog
- Producer :
- Marcus Eley
- Editor :
- Louis Tristram
- Product Design and Fabrication :
- OFF CENTRE
- Designer/Typographer :
- Chris Chapman
- Sound Design :
- String & Tins
- Post Production :
- Gramercy Park Studios/GreyWorks
Need a credit fix? Contact the Creativity Editors