Welcome to the first day of class, wannabe Swedes.
Aug 20, 2012
New Swedish creative agency Apartment A's first effort is for Rekorderlig Cider's "Beautifully Swedish" campaign, and, as is expected from the Swedes, is totally unexpected. The ads seek to educate you about the "essential techniques" that you need to master in order to be a Swede (and thus be worthy of drinking the cider, we assume).
The lead film, seen here, introduces you to the vision of Olof Hakansson, who founded the Rekorderlig Swedish School to teach you the tenets of Swedish-ism.