Cheetos amusingly spoofs the kind of stuff we're used to seeing from the technology giants in a series of ads from Goodby Silverstein & Partners promoting its new Sweetos snack -- a concoction involving cinammon sugar that it's bringing out for Easter (and that seems like would taste great for breakfast in a bowl full of milk).

After we're introduced to Sweetos via a (familiar-looking) press conference fronted by an evangelical Frito Lay executive, there's a hilarious spot in which we discover that Sweetos has no voice recognition, camera or amazing tech features (via an emotional, people-centered approach that's become a standard in tech ads), and then this one, where Sweetos subjects a chocolate Easter bunny to an ignominious side-by-side comparison.