A Refugee's Story Makes Olympic Glory More Poignant in Visa's Opening Ceremony Spot
Yusra Mardini Swam Her Compatriots to Safety and Now, Has Landed at the Games
Editor's Pick
To reach the Olympics is a feat in itself. But to compete in the games after fleeing from your own country and rebuilding your life is an accomplishment all the more astounding, as we see in a new ad from Visa debuting during tonight's Opening Ceremony.
The brand, which is the exclusive payment provider for the Olympic and Paralympic Games, tells the story of swimmer Yusra Mardini, a Syrian refugee who made her way to Berlin and now, the Rio Olympics. In the ad, we see how her talents in the water have not just propelled her to the glory of the big games, but also helped her steer her compatriots to safety, just a year ago.
Ms. Mardini is a member of Team Visa and the ten-person Refugee Olympic team, whose stories will also be told in an upcoming documentary from the United Nations High Commission on Refugees.
Credits
- Date
- Aug 05, 2016
- Brand :
- Visa
- Client :
- Visa
- Agency :
- BBDO-New York
- Director :
- Siri Bunford
- Production Company :
- Knucklehead
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director :
- Michael Aimette
- Creative Director :
- Melinda Kanipe
- Creative Director :
- Levi Slavin
- Creative Director Art Director :
- Daniel Burke
- Creative Director/Writer :
- Josh Parschauer
- Group Executive Producer :
- Diane Hill
- Music Producer :
- Rani Vaz
- Project Manager :
- Erica Watts
- Executive Vice President, Global Account Director :
- Olivia Farr
- Senior Vice President, Account Director :
- Emily Morris
- Account Manager :
- Stephanie Repins
- Account Executive :
- Cameron Cullman
- Assistant Account Executive :
- Danielle Minch
- Group Director, Behavioral Planning :
- Matt Riley
- Executive Producer :
- Matthew Brown
- Production Company :
- Cobblestone Filmproduktion
- Executive Producer :
- Juri Wiesner
- Line Producer :
- Matthew Brown
- Director, Photography :
- Ben Smithard
- Editing House :
- Whitehouse Post
- Executive Producer :
- Lauren Hertzberg
- Producer :
- Alejandra Alarcon
- Editor :
- Russell Icke
- Assistant Editor :
- Tim Quackenbush
- Assistant Editor :
- Theo Mercado
- Audio House :
- Heard City
- Engineer :
- Evan Mangiamele
- Producer :
- Sasha Awn
- Telecine Company :
- Company 3
- Telecine Artist :
- Tom Poole
- Telecine Producer :
- Clare Movshon
- Visual Effects/Finishing :
- MPC
- Executive Producer :
- Camilla De Biaggi
- Producer :
- Elissa Norman
- Visual Effects Flame Op :
- Seif Boutella
- Flame Artist :
- Amanda Amalfi
- Visual Effects Supervisor :
- Bill McNamara
- Music Company :
- Barking Owl
- Creative Director :
- Kelly Bayett
- Composer :
- Houston Fry
- Producer :
- KC Dossett
- Track :
- Celebrate
- Sound Designer :
- Aaron Glascock
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