Heineken : The Switch

A bar transformed.

Published On
Jul 03, 2012

Editor's Pick

After the success of Wieden & Kennedy's award-winning films 'The Entrance' and 'The Date' TBWA/Neboko Amsterdam introduces a new Heineken Legend in this fun spot for the brand's 'Open Your World' campaign, directed by Stink London's Martin Krejci.

In the commercial, the Legend and some of his friends (who are dressed like they're coming from a wedding) show up at a dead, dismal bar, which happens to serve Heineken. As he pours the beer, the cheeky bartender presses upon a hidden lever underneath the bar, which sets off a series of spinning gears and other mechanical magic.

Like with previous work, the music is the star of the ad, with Australian soul train artists Clairy Browne & The Bangin' Rackettes making an appearance.