El Monterey : Switched at Birth

Burritos, with added drama

Published On
Feb 21, 2011

Editor's Pick

Ruiz Foods is urging people to take the drama out of preparing Mexican food with a TV and digital campaign in the style of a Mexican telenovela for its El Monterey frozen foods brand. Set in an opulent Latin American hacienda, 'El Monterey' features all the backstabbing, plot twists and cliche typical of a telenovela, but the drama is always brought to a halt by the announcement 'let's eat!'.

An accompanying website lets users explore the hacienda, learn more about the family, find recipes and coupons and more.


Feb 22, 2011
Brand :
El Monterey
Client :
El Monterey
Agency :
Sterling-Rice Group
Executive Creative Director :
Steve Witt
Creative Director/ Copywriter :
Mark St. Amant
Creative Director :
Wade Paschall
Associate Creative Director, Art Director :
Randy Rogers
Copywriter :
llan Frankel
Art Director :
Jordan Coombs
Technical Director :
Matt Laufer
Executive Agency Producer :
Keith Dezen
Agency Managing Director :
Rob Hofferman
Line Producer :
Eric Escott
Agency Senior Interactive Producer :
Jessica Altus
TV Production Company :
Interactive Development :
Director :
Jason Woliner
Executive Producer :
Jasper Thomlinson
Executive Producer :
Michael Sagol
Director, Photography :
Damian Acevedo
Editorial Company :
Editor :
Kevin Zimmerman
Editor :
Rachel Connelly Waxler
Producer :
Joni Williamson
Executive Producer :
Sue Dawson
Visual Effects Company :
Brickyard VFX
Flame Artist :
Patrick Poulatian
Executive Producer :
Jeff Blodgett
Producer :
Linda Jackson
Music and Sound Design :
JSM Music
Executive Producer :
Ross Hopman
Mix Company :
Mixer :
Samuel Casas

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