El Monterey : Switched at Birth
Burritos, with added drama
Published On
Feb 22, 2011
Editor's Pick
Ruiz Foods is urging people to take the drama out of preparing Mexican food with a TV and digital campaign in the style of a Mexican telenovela for its El Monterey frozen foods brand. Set in an opulent Latin American hacienda, 'El Monterey' features all the backstabbing, plot twists and cliche typical of a telenovela, but the drama is always brought to a halt by the announcement 'let's eat!'.
An accompanying website lets users explore the hacienda, learn more about the family, find recipes and coupons and more.
Credits
- Date
- Feb 22, 2011
- Brand:
- El Monterey
- Client:
- El Monterey
- Agency:
- SRG-Boulder
- Executive Creative Director:
- Steve Witt
- Creative Director/ Copywriter:
- Mark St. Amant
- Creative Director:
- Wade Paschall
- Associate Creative Director, Art Director:
- Randy Rogers
- Copywriter:
- llan Frankel
- Art Director:
- Jordan Coombs
- Technical Director:
- Matt Laufer
- Executive Agency Producer:
- Keith Dezen
- Agency Managing Director:
- Rob Hofferman
- Line Producer:
- Eric Escott
- Agency Senior Interactive Producer:
- Jessica Altus
- TV Production Company:
- Caviar Content
- Interactive Development:
- Haus
- Director:
- Jason Woliner
- Executive Producer:
- Jasper Thomlinson
- Executive Producer:
- Michael Sagol
- Director, Photography:
- Damian Acevedo
- Editorial Company:
- Whitehouse
- Editor:
- Kevin Zimmerman
- Editor:
- Rachel Connelly Waxler
- Producer:
- Joni Williamson
- Executive Producer:
- Sue Dawson
- Visual Effects Company:
- Brickyard VFX
- Flame Artist:
- Patrick Poulatian
- Executive Producer:
- Jeff Blodgett
- Producer:
- Linda Jackson
- Music and Sound Design:
- JSM
- Executive Producer:
- Ross Hopman
- Mix Company:
- Lime
- Mixer:
- Samuel Casas
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Project Type
