El Monterey : Switched at Birth
Burritos, with added drama
Published On
Feb 21, 2011
Editor's Pick
Ruiz Foods is urging people to take the drama out of preparing Mexican food with a TV and digital campaign in the style of a Mexican telenovela for its El Monterey frozen foods brand. Set in an opulent Latin American hacienda, 'El Monterey' features all the backstabbing, plot twists and cliche typical of a telenovela, but the drama is always brought to a halt by the announcement 'let's eat!'.
An accompanying website lets users explore the hacienda, learn more about the family, find recipes and coupons and more.
Credits
- Date
- Feb 22, 2011
- Brand :
- El Monterey
- Client :
- El Monterey
- Agency :
- Sterling-Rice Group
- Executive Creative Director :
- Steve Witt
- Creative Director/ Copywriter :
- Mark St. Amant
- Creative Director :
- Wade Paschall
- Associate Creative Director, Art Director :
- Randy Rogers
- Copywriter :
- llan Frankel
- Art Director :
- Jordan Coombs
- Technical Director :
- Matt Laufer
- Executive Agency Producer :
- Keith Dezen
- Agency Managing Director :
- Rob Hofferman
- Line Producer :
- Eric Escott
- Agency Senior Interactive Producer :
- Jessica Altus
- TV Production Company :
- Caviar
- Interactive Development :
- Haus
- Director :
- Jason Woliner
- Executive Producer :
- Jasper Thomlinson
- Executive Producer :
- Michael Sagol
- Director, Photography :
- Damian Acevedo
- Editorial Company :
- Whitehouse
- Editor :
- Kevin Zimmerman
- Editor :
- Rachel Connelly Waxler
- Producer :
- Joni Williamson
- Executive Producer :
- Sue Dawson
- Visual Effects Company :
- Brickyard VFX
- Flame Artist :
- Patrick Poulatian
- Executive Producer :
- Jeff Blodgett
- Producer :
- Linda Jackson
- Music and Sound Design :
- JSM Music
- Executive Producer :
- Ross Hopman
- Mix Company :
- Lime
- Mixer :
- Samuel Casas
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