This Wilkinson Sword Ad Features Some Swashbuckling Foreplay

Steamy Spot Is a Nice Play on the Brand's Name and Heritage

Published On
Mar 27, 2015

Editor's Pick

Razor brand Wilkinson Sword really went back to its roots for this commercial, entitled "Swordplay Meets Foreplay." The brand, which originally started out making swords for the British Army, seems to have taken a leaf out of Axe's book with this steamy story of a hot couple fencing and gradually removing each other's clothing, then facial hair, with their blades. It's fun, and the use of swordplay is a nice play on the brand's name and heritage. JWT New York created the film, which we're told features real "Wilkinson Sword" swords and was filmed in a historic hotel in Brussels. Lieven Van Baelen of Alldayeveryday directed.


Mar 27, 2015
Brand :
Wilkinson Sword
Client :
Wilkinson Sword
Agency :
JWT-New York
Executive Creative Director :
Sarah Barclay
Creative Director :
Billy Faraut
Copywriter :
Ludo Marrocco
Chief Creative Officer :
Adam Kerj
Head of Production :
Lisa Setten
Senior Producer :
George Roca
Director, Music Production :
Paul Greco
Music Producer :
Dan Burt
Director :
Lieven van Baelen
Production Company :
Editing House :
Het Digitaal Geweld
Editor :
Manu Van Hove
Music House :
JSM Music
Media Agency :
Copywriter :
Derek Shevel

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Project Type