Sydsvenskan Daily News : The Get Closer Project

A tale of two newspapers.

Published On
Feb 08, 2013

Editor's Pick

Sweden's publishing industry is having its share of turmoil, evident in local paper Sydsvenskan Daily News' decision to merge two of its city editions into one regional paper. The problem is, Malmo and Lund, the cities undergoing the merger couldn't be any more different. Malmo's more for the working class types, while Lund is known as an academic town. So in order to get the people more warmed up to an idea of shared coverage, it aimed to bring them together on a more personal level, via the power of music.

Credits

Date
Feb 08, 2013
Brand:
Sydsvenskan Daily News
Client:
Sydsvenskan Daily News
Agency:
The Fan Club
Creative Director:
Christian Barrett
Copywriter:
Annika Andreasson
Art Director:
Markus Lindsjo
Graphic Design:
Helena Ivarsson
Graphic Design:
Bjorn Kongslov
Developer:
Ehsan Pourhadi
Graphics:
Niklas Bokerud
Director:
Stefan Berg

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Project Type