Liam Neeson Narrates a Powerful Peace Day Ad From McDonald's
Unbranded, Animated Spot Uses Graphics by Noma Bar
Editor's Pick
For World Peace Day on Monday (Sept 21), McDonald's teamed up with a number of other companies for a collaborative International Peace Day effort, including a 30-second commercial seeking donations to the World Food Programme.
The spot, created by TBWA/Chiat/Day New York and paid for by McDonald's, uses animated graphics by designer Noma Bar and is voiced by Liam Neeson. Touching on the refugee crisis in Europe, it pushes people to donate, and carries no McDonald's branding.
McDonald's said CEO Steve Easterbrook and others contacted other brands to seek their participation. Brands involved that added their media weight include Burger King, Cargill, Facebook, Google, MasterCard, McCain Foods, McDonald's, OMD, Twitter, TBWA, United Airlines and DreamWorks Animation, which also got Mr. Neeson to record the voiceover.
Read more about the campaign over at AdAge.com.
Credits
- Date
- Sep 22, 2015
- Brand:
- McDonald's
- Client:
- McDonald's
- Agency:
- TBWA/Chiat/Day-New York
- Creative Director:
- Rob Schwartz
- Chief Executive Offier:
- Steve Easterbrook
- Chief Marketing Officer:
- Silvia Lagnado
- Senior Director, Global Brand Development:
- Matt Biespiel
- Director:
- Tyler Guthrie
- Artist:
- Noma Bar
- Narrator:
- Liam Neeson
- Animator:
- Ale Accini
- Art/Design Director:
- Melatan Riden
- Copywriter:
- Daniel Sanders
- Designer:
- Mike Malz
- Social Content Manager:
- Anastasia Garcia
- Motion Graphics Designer:
- Kiyotaka Sumiyoshi
- Head of Integrated Production:
- Chad Hopenwasser
- Group Executive Producer:
- Jason Souter
- Integrated Producer:
- Dan Bradbury
- Senior Producer:
- Katie Porter
- Production Associate:
- Brittni Phillips
- Associate Producer:
- Olivia Whyte
- Head of Business Affairs:
- Debra Horvath
- President of International Accounts:
- Jean-Marie Pernaud
- Head of Digital Strategy and Content Planning:
- Aki Spicer
- Account Director:
- Edward Rogers
- Music:
- Elias Arts
- Track Title:
- The Promise of Peace
- Executive Producer:
- Joey Netter
- Creative Director:
- Eric Ronick
- Producer:
- Matt Phenix
- Composer:
- John Kaefer
- Audio Mix:
- Heard City
- Executive Producer:
- Gloria Pitagorsky
- Producer:
- Sasha Awn
- Producer:
- Talia Rodgers
- Audio Mixer:
- Evan Mangiamele
- Audio Mixer:
- Dan Flosdorf
- Audio Mixer:
- Jeremy Siegel
Need a credit fix? Contact the Creativity Editors
Related work
McDonald's: McDonald's new visual identity aims to make every brand interaction a feel-good moment
McDonald's: Diverse hands become the Golden Arches in McDonald's National French Fry Day campaign
McDonald's: A McDelivery driver turns up in every kind of movie scene you can think of in these broadcast promos
