Give your trash talk some manners with these sympathy cards from Powerade

Want that burn to last? Write it down and mail it

Published On
Aug 24, 2018

Editor's Pick

The sympathy card is a token of a bygone era, when friends penned their condolences on thick, rough paper adorned with pastel flowers and sappy script. But thanks to Powerade, this lost art has returned, if only briefly.

Now fans of the sports drink can take the high road while still talking smack about people who need sympathy the most--their defeated opponents. Real greeting cards, illustrated with humiliating losses, include heartfelt apologies like, "My bad for dunking on you the other day. I can't begin to imagine how difficult that must have been for you."

Not into basketball? Try the "I Was Trippin" card: "I'm sorry I scored so many goals on you like that. I hope this doesn't affect our friendship." Or the "My Apologies" card: "So sorry you were unable to tackle me the other day. I hope that one day you can learn to forgive yourself."

Ten different cards created by Wieden & Kennedy are available at sorry.powerade.com, covering football and men and women's basketball and soccer. Through the end of September, visitors can customize the cards with names and have them mailed directly to the loser…uh, recipient.

Credits

Date
Aug 24, 2018
Brand:
Powerade
Agency:
Wieden & Kennedy-Portland
Creative Director:
Erik Fahrenkopf
Creative Director:
Max Stinson
Writer:
Adam Tetreault
Writer:
Damian Fitzgerald
Art Director:
James Moslander
Art Director:
Derrick Ho
Digital Producer:
Teresa Lai
Digital Producer:
Eddye Borgese
Digital Producer:
Molly Fleet
Art Producer:
Andrea Bakacs
Print Producer:
Denise Hanggi
Print Producer:
Kristin Holder
Business Affairs Manager:
Kevin Moyer
Group Account Director:
David Hughes
Brand Director:
Dave Hubbard
Brand Manager:
Tobin Kittoe
Strategy Director:
Henry Lambert
Sr. Strategist:
Zack Kaplan
Project Manager:
Jody Hart
Studio Manager:
Simone Takasaki
Studio Designer:
Katy Lee
Studio Designer:
Michael Rosenau
Illustrator:
Aleksandr Prodan
Illustrators Producer/Translator:
Ludmila Dmytrenko
Illustrator Agent:
Kateryna Duda
Illustrator Agency:
Illustra
Type Designer:
Jessica Hische
Type Designer Agent:
Frank Sturges
Type Designer Agency:
Frank Sturges Reps
Production Company:
MediaMonks
Producer:
Paul Suurmeijer
Producer:
Tara Conlin
Development:
Alex Danklof
Development:
Ben Alcasas
Development:
Marco Do Vale Pires Brotas
Development:
Ren Drienhuizen
Development:
Launde Morel
VFX / Animation Studio:
W+K Motion
Animation Lead:
Jeff Ackley
CG Supervisor:
Adam Sirkin
Motion Design/Animation:
Jeff Ackley
Motion Design/Animation:
Sunny Yazdani
Clean up/Prep Artist:
Chris Huang
Voiceover Talent:
Llou Johnson
Mix Company:
Joint Editorial
Audio Mixer:
Noah Woodburn
Audio Mix Assistant:
Natalie Huizenga
Mix Executive Producer:
Leslie Carthy

Need a credit fix? Contact the Creativity Editors

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