In the growing oeuvre of female empowerment ads, this poignant spot for Synovus bank is a fine addition. It charts the journey of a little girl growing up in the South, learning to be "brave" as she climbs out of her cot, takes a piano exam and learns to drive her dad's pickup truck. Later, she learns bravery in the boardroom, going on to open her own business. Great casting and an emotive script help make this a truly moving spot.
The campaign, by Fitzgerald & Co and shot by Brent Harris of Skunk, is aimed at emphasizing the bank's roots in local communities, celebrating the beauty of growing up in one place with the tagline "Bank of Here."