Sun Look : T-Shirts

What's your shirt telling you?

Published On
Oct 24, 2011

Editor's Pick

Sun Look and agency Advico Young & Rubicam have devised a smart way to make people aware of the danger of UV exposure. The sun lotion brand distributed t-shirts that were daubed with UV-sensitive paint. Exposure to intense sunlight turns the paint bright lobster red -- as exposure decreases, the paint lightens.

Credits

Date
Oct 24, 2011
Brand:
Sun Look
Client:
Sun Look
Agency:
Advico Young & Rubicam
Chief Creative Officer:
Markus Gut
Creative Director:
Thomas Engeli
Copywriter/Concept:
Patrick Bucher
Art Director:
Oliver Glutz von Blotzheim
Design:
Joelle Hauser
Creative Consultant:
Susan Baumgartner

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Project Type