Bacon Lovers, Is This the Mall of Your Dreams?

Taco Bell's Surreal Ad Promises the Real Stuff in Latest Product

Published On
Jul 21, 2015

Editor's Pick

The craze for bacon-themed products -- silk scarves, an alarm clock, a bacon-fuelled motorbike and more -- seems never-ending. So Taco Bell and Deutsch turned to this when creating an ad to promote its Bacon Club Chalupa. Set to a remake of Tears For Fears' track "Mad World," it takes place in a surreal shopping mall where the protagonist sees products made of bacon, from clothes and shoes to sunglasses, tattoos and cologne, wherever he turns. But, as the voiceover informs us: "Bacon you can't eat is bacon you don't need." The spot is by Deutsch and was directed by Reset's Vesa Manninen.

Credits

Date
Jul 21, 2015
Agency:
Deutsch - L.A.
Brand:
Taco Bell
Client:
Taco Bell
Chief Marketing Officer:
Chris Brandt
Vice President, Brand Creative Director:
Tracee Larocca
Director, Advertising:
Aron North
Brand Experience:
Alexandra Bunn
Food Consultant:
Carolyn Avelino
North America Chief Creative Office:
Pete Favat
Executive Creative Director:
Brett Craig
Group Creative Director:
Guto Araki
Group Creative Director:
Tom Pettus
Creative Director:
Andy Pearson
Creative Director:
Ken Slater
Associate Creative Director:
Jeremiah Wassom
Senior Copywriter:
Chris Pouy
Director, Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Paul Roy
Integrated Producer:
Jamie Gartner
Assistant Integrated Producer:
Evan Aronson
Music Director:
Dave Rocco
Director, Integrated Business Affairs:
Abilino Guillermo
Business Affairs Manager:
Nestor Gandia
Director, Broadcast Traffic:
Carie Bonillo
Senior Broadcast Traffic Manager:
Sarah Freeark
Chief Executive Officer:
Mike Sheldon
President, Los Angeles:
Kim Getty
Live Action Production Company:
RESET
Director:
Vesa Manninen
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Producer:
Jennifer Ingalls
Line Producer:
Ahnee Boyce
Editing Company:
Therapy Studios
Editor:
Doobie White
Assistant Editor:
Amy Bostrom
Executive Producer:
Joe DiSanto
Head of Production:
Allegra Bartlett
Finishing/Visual Effects Company:
Therapy Studios
Lead Flame Artist:
Wren Waters
Flame Artist:
Dustin Bowser
Flame Assistant:
Geoff Stephenson
CG Producer:
Elliot Jobe @ THERE
Audio Post Company:
Therapy Studios
Sound Design:
Eddie Kim
Mixer:
Jeff Fuller
Sound Assistant:
Eric Shin
Color Facility:
MPC
Colorist:
Mark Gethin
Producer:
Summer McCloskey
Track:
"Mad World" by Halsey
Writer:
Roland Orzabal
Post Production:
Therapy Studios
Executive Producer:
Joe DiSanto
Editor:
Doobie White
Assistant Editor:
Amy Bostrom
Head of Production:
Allegra Bartlett
Mixer:
Jeff Fuller
Post Production:
Therapy Studios
Executive Producer:
Joe DiSanto
Editor:
Doobie White

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